Skip to main content

Asecap supports #(S)heWorks #ICare highway safety initiative

European Awareness Day on 20 June is designed to make road users focus on road workers
By Adam Hill June 16, 2023 Read time: 2 mins
Workers: let's help keep them safe (© Vladans | Dreamstime.com)

Asecap is supporting an initiative designed to bring road workers and road users closer together, helping the latter to understand their key role in keeping the former safe.

The European toll operators trade association says the #(S)heWorks #ICare campaign, which has been run in several countries, will help to improve safety.

At the Salzburg 2023 Asecap Road Safety Days, it was agreed that, "among other things, getting to know one another better is essential to enhancing mutual respect".

There will be a European Awareness Day on 20 June, 2023 to emphasise the issue.

"There is a significant increase in accidents involving motorway maintenance workers who are vulnerable people," Asecap says.

"These accidents mainly concern motorway patrollers - but also all other persons working on motorways for the safety of all (police, firemen, emergency services, towing companies)."

Often they occur in the middle of the day, on sections with good visibility, while signalling equipment is active and clearly visible - such as rotating lights, luminous arrows on the roof of the vans, cones and so on, Asecap says.

Drowsiness or distracted driving - perhaps through use of smartphones, navigation apps or in-vehicle entertainment systems - is at the root of many injuries and fatalities.

There needs to be a "mobilisation of all actors for a change in behavior and awareness of the danger caused using screens".

"Ensuring the safety of patrollers through prevention and enhancing the bond between them and drivers – among whom professional drivers play a key role - is the red wire of the awareness campaign," Asecap concludes. 

For more information on companies in this article

Related Content

  • Transit’s Covid clean-up operation
    August 24, 2021
    The onset of Covid-19 saw ridership on public transport slump drastically. How will the organisations that provide these essential services persuade customers back on board?
  • Survey points to dangerous decline in French driving standards
    May 21, 2012
    Based on a survey by TNS Sofres in February 2011, Axa Prévention reports that French driving standards are deteriorating and drivers seem to have lost their awareness of the risks.
  • Hello Gen Z – our name’s ITS and we’d love to meet you
    November 17, 2023
    ITS is a life-changing, planet-saving industry. But how the sector can convince Gen Z that ITS is a good career option? Sharon Kindleysides has a few ideas – not least explaining what ITS actually is
  • America fires V2V starting gun
    April 7, 2014
    Leo McCloskey, ITS America’s senior vice president for Technical Programs, talks to Jason Barnes about what the recent NHTSA ruling on light vehicle connectivity means for cooperative infrastructures in North America. In early February the US Department of Transportation’s (USDOT’s) National Highway Traffic Safety Administration (NHTSA) announced it had decided to start taking steps to enable Vehicle-to-Vehicle (V2V) communication technology for light vehicles. In so doing, the many safety-related applicati