Skip to main content

Asecap supports #(S)heWorks #ICare highway safety initiative

European Awareness Day on 20 June is designed to make road users focus on road workers
By Adam Hill June 16, 2023 Read time: 2 mins
Workers: let's help keep them safe (© Vladans | Dreamstime.com)

Asecap is supporting an initiative designed to bring road workers and road users closer together, helping the latter to understand their key role in keeping the former safe.

The European toll operators trade association says the #(S)heWorks #ICare campaign, which has been run in several countries, will help to improve safety.

At the Salzburg 2023 Asecap Road Safety Days, it was agreed that, "among other things, getting to know one another better is essential to enhancing mutual respect".

There will be a European Awareness Day on 20 June, 2023 to emphasise the issue.

"There is a significant increase in accidents involving motorway maintenance workers who are vulnerable people," Asecap says.

"These accidents mainly concern motorway patrollers - but also all other persons working on motorways for the safety of all (police, firemen, emergency services, towing companies)."

Often they occur in the middle of the day, on sections with good visibility, while signalling equipment is active and clearly visible - such as rotating lights, luminous arrows on the roof of the vans, cones and so on, Asecap says.

Drowsiness or distracted driving - perhaps through use of smartphones, navigation apps or in-vehicle entertainment systems - is at the root of many injuries and fatalities.

There needs to be a "mobilisation of all actors for a change in behavior and awareness of the danger caused using screens".

"Ensuring the safety of patrollers through prevention and enhancing the bond between them and drivers – among whom professional drivers play a key role - is the red wire of the awareness campaign," Asecap concludes. 

For more information on companies in this article

Related Content

  • In-vehicle fleet management system reduces losses
    May 4, 2012
    Loomis offers products and services that provide complete cash logistics solutions for financial institutions, retailers and other commercial enterprises. The company is present in twelve European countries and the USA and has just over 20,000 employees. At Loomis safety is considered good business. Presented with the opportunity to reduce both accident frequency and associated primary liability costs, the company equipped the majority of its US armoured truck and van fleet with the Driver Safety Measuremen
  • Traffic monitoring and hard shoulder running
    March 1, 2013
    Hard shoulder running is on the increase – and the detection and monitoring of incidents on affected roads is occupying the minds of experts across Europe and the US
  • ITS benefits escape public
    June 8, 2015
    John Kendall considers the public’s awareness of the benefits of ITS. While the results of developing ITS technology may be clear to readers of ITS International, there is far less evidence that drivers have any appreciation of what the technology is doing for them. So how aware are drivers of the developments that are designed to make their journeys less congested and safer?
  • Highways England cracks down on tailgating
    January 12, 2021
    'Don’t be a Space Invader,' agency tells drivers who are not leaving safe braking distance