Skip to main content

Asecap supports #(S)heWorks #ICare highway safety initiative

European Awareness Day on 20 June is designed to make road users focus on road workers
By Adam Hill June 16, 2023 Read time: 2 mins
Workers: let's help keep them safe (© Vladans | Dreamstime.com)

Asecap is supporting an initiative designed to bring road workers and road users closer together, helping the latter to understand their key role in keeping the former safe.

The European toll operators trade association says the #(S)heWorks #ICare campaign, which has been run in several countries, will help to improve safety.

At the Salzburg 2023 Asecap Road Safety Days, it was agreed that, "among other things, getting to know one another better is essential to enhancing mutual respect".

There will be a European Awareness Day on 20 June, 2023 to emphasise the issue.

"There is a significant increase in accidents involving motorway maintenance workers who are vulnerable people," Asecap says.

"These accidents mainly concern motorway patrollers - but also all other persons working on motorways for the safety of all (police, firemen, emergency services, towing companies)."

Often they occur in the middle of the day, on sections with good visibility, while signalling equipment is active and clearly visible - such as rotating lights, luminous arrows on the roof of the vans, cones and so on, Asecap says.

Drowsiness or distracted driving - perhaps through use of smartphones, navigation apps or in-vehicle entertainment systems - is at the root of many injuries and fatalities.

There needs to be a "mobilisation of all actors for a change in behavior and awareness of the danger caused using screens".

"Ensuring the safety of patrollers through prevention and enhancing the bond between them and drivers – among whom professional drivers play a key role - is the red wire of the awareness campaign," Asecap concludes. 

For more information on companies in this article

Related Content

  • Building the case for photo enforcement
    October 26, 2016
    As red light enforcement is returning to some intersections and being shut down at others, new evidence has been released backing the safety campaigners, reports Jon Masters. In 2014, 709 Americans were killed in red-light-running crashes and an estimated 126,000 were injured according to the Insurance Institute for Highway Safety (IIHS).
  • Smartphone fleet driver performance management service
    October 23, 2012
    GreenRoad, UK provider of driver performance management services, has introduced what it says is the world’s first smartphone-based driver performance solution for fleets. Encompassing several key technological and engineering breakthroughs, GreenRoad Smartphone Edition, code-names Asimov, is available now in beta for Android devices. GreenRoad Smartphone Edition uses smartphone native functionality, including GPS and built-in accelerometers, to eliminate the need for a professionally installed telematics d
  • Swarco installs 34 VAS signs to calm speeding in Brent
    June 26, 2018
    Swarco Traffic has installed 34 vehicle-activated signs (VAS) at key locations in the UK borough of Brent to support its council in reducing collisions, road danger and accidents that involve powered two-wheelers (P2Ws) such as motorcycles and mopeds. Motorcycles account for 19% of all road user deaths despite representing 1% of total road traffic, according to the National Think Road Safety Campaign. VAS are activated when an approaching vehicle is travelling over the system’s pre-set threshold.
  • Ukraine: how ITS works in a war zone
    November 28, 2023
    Russia’s invasion of Ukraine has cost thousands of lives and devastated much of the country. Ertico – ITS Europe hosted a webinar in which some key players in Ukraine’s ITS community – Kyiv Digital, TomTom and Uber - shared their extraordinary stories. Adam Hill listened in…