Skip to main content

RoadPeace traffic safety fundraising challenge beats target

Supporters collectively walked and cycled nearly 10 times further than 1,766-mile goal
By David Arminas May 23, 2024 Read time: 2 mins
Challenge brings together emergency services, bereaved families, businesses, schools and communities 'in a united stand against road death and injury' (image: RoadPeace)

RoadPeace, a UK national charity for road crash victims, has reported that its fundraising RoadPeace Challenge 2024 this month has surpassed its miles-covered goal.

Supporters ran, cycled, walked – even rode horses and kayaked – to log 16,958 miles – nearly 27,300km - in just seven days. This far surpassed the original target of 1,766 miles (2,842km) set in honour of the 1,766 people killed in road crashes in the UK in 2022.

RoadPeace, the national charity for road crash victims, provides support to people bereaved or seriously injured in road crashes. It engages in evidence-based policy and campaigning work to fight for justice for victims.

The charity’s RoadPeace Challenge is an annual awareness-raising and fundraising week of action that takes place in May during United Nations Global Road Safety Week. Now in its fourth year, the event had already raised nearly €165,000 (£140,000) for RoadPeace and created considerable public awareness around road harm.

Hundreds of police officers, firefighters, safer roads partnerships, schools, businesses and communities took part in this year’s challenge, demonstrating incredible commitment and dedication, according to RoadPeace.

"This year, the RoadPeace Challenge truly became what it was set up to be, an event to bring together emergency services, bereaved families, businesses, schools and communities in a united stand against road death and injury,” said Nick Simmons, chief executive of RoadPeace. “The collective efforts and solidarity shown during the week of action highlight the importance of working together to create safer roads for everyone.”

“The RoadPeace Challenge 2024 has exceeded all of our expectations,” said Jo Shiner, chief constable of Sussex Police.

“We aimed to honour the 1,766 people who lost their lives on UK roads in 2022 by walking, running, cycling or horse riding 1,766 miles in seven days. Thank you to RoadPeace, who work tirelessly to support people bereaved or seriously injured in road crashes every day, of every week, on our roads,” said Shiner, who is also the National Police Chiefs’ Council Lead for Road Policing.

Many members of the group attended the RoadPeace Challenge finale event at the National Memorial Arboretum, in England's Staffordshire county on 19 May which provided an opportunity  to meet face-to-face for the first time and attend a special ceremony dedicated to their campaign.

The RoadPeace Challenge also helped to amplify the efforts of the Forget-me-not Families Uniting group, formed with the support of RoadPeace, in April. The group is now made up of more than 100 bereaved parents, who are campaigning together for Graduated Driving Licensing. RoadPeace strongly supports their campaign.

Donations can still be made in support of the RoadPeace Challenge 2024 here 

For more information on companies in this article

Related Content

  • RAC: over half of drivers believe congestion has worsened on UK major roads
    November 2, 2017
    56% of 1,727 drivers questioned in an annual survey believe that congestion has worsened on UK major roads, which carries 65% of all traffic, despite them comprising only 13% of the country’s road network. The findings from the survey have been presented by the RAC’s Report on Motoring.
  • Voi expands e-scooter operations
    November 11, 2020
    Voi is hoping to save between 88 to 196 tonnes of CO2 eq in the region
  • IBTTA campaign highlights benefits of tolling
    January 14, 2013
    The International Bridge, Tunnel and Turnpike Association (IBTTA) has announced the launch of an aggressive 2013 public awareness campaign to highlight the benefits of tolling. “We’re launching this campaign to ensure that tolling is a key part of the discussions in Congress and elsewhere around the country on how to fund America’s transportation system,” said Patrick D Jones, IBTTA executive director and CEO. “IBTTA’s Moving America Forward public awareness campaign will make the case for the tolling indus
  • The downside of driverless vehicles
    October 27, 2016
    Driverless cars will have a detrimental effect on congestion and security while the road safety benefits can be achieved sooner and cheaper using ADAS, argues Colin Sowman. Many Governments are consulting about the introduction of driverless vehicles and even running trials. As 70% or 80% of crashes are caused by human error, the promise of a crash-free future of driverless, self-driving or autonomous vehicles (call them what you will) is alluring, as are the claims of reduced congestion and lower emissions