Skip to main content

RoadPeace traffic safety fundraising challenge beats target

Supporters collectively walked and cycled nearly 10 times further than 1,766-mile goal
By David Arminas May 23, 2024 Read time: 2 mins
Challenge brings together emergency services, bereaved families, businesses, schools and communities 'in a united stand against road death and injury' (image: RoadPeace)

RoadPeace, a UK national charity for road crash victims, has reported that its fundraising RoadPeace Challenge 2024 this month has surpassed its miles-covered goal.

Supporters ran, cycled, walked – even rode horses and kayaked – to log 16,958 miles – nearly 27,300km - in just seven days. This far surpassed the original target of 1,766 miles (2,842km) set in honour of the 1,766 people killed in road crashes in the UK in 2022.

RoadPeace, the national charity for road crash victims, provides support to people bereaved or seriously injured in road crashes. It engages in evidence-based policy and campaigning work to fight for justice for victims.

The charity’s RoadPeace Challenge is an annual awareness-raising and fundraising week of action that takes place in May during United Nations Global Road Safety Week. Now in its fourth year, the event had already raised nearly €165,000 (£140,000) for RoadPeace and created considerable public awareness around road harm.

Hundreds of police officers, firefighters, safer roads partnerships, schools, businesses and communities took part in this year’s challenge, demonstrating incredible commitment and dedication, according to RoadPeace.

"This year, the RoadPeace Challenge truly became what it was set up to be, an event to bring together emergency services, bereaved families, businesses, schools and communities in a united stand against road death and injury,” said Nick Simmons, chief executive of RoadPeace. “The collective efforts and solidarity shown during the week of action highlight the importance of working together to create safer roads for everyone.”

“The RoadPeace Challenge 2024 has exceeded all of our expectations,” said Jo Shiner, chief constable of Sussex Police.

“We aimed to honour the 1,766 people who lost their lives on UK roads in 2022 by walking, running, cycling or horse riding 1,766 miles in seven days. Thank you to RoadPeace, who work tirelessly to support people bereaved or seriously injured in road crashes every day, of every week, on our roads,” said Shiner, who is also the National Police Chiefs’ Council Lead for Road Policing.

Many members of the group attended the RoadPeace Challenge finale event at the National Memorial Arboretum, in England's Staffordshire county on 19 May which provided an opportunity  to meet face-to-face for the first time and attend a special ceremony dedicated to their campaign.

The RoadPeace Challenge also helped to amplify the efforts of the Forget-me-not Families Uniting group, formed with the support of RoadPeace, in April. The group is now made up of more than 100 bereaved parents, who are campaigning together for Graduated Driving Licensing. RoadPeace strongly supports their campaign.

Donations can still be made in support of the RoadPeace Challenge 2024 here 

Related Content

  • A new era for England’s major roads
    March 26, 2015
    Highways England, the government-owned company which will deliver the largest investment in England’s major roads in a generation, officially launches next week. The company, which replaces the Highways Agency from 1 April, will invest US$16 billion in delivering a raft of improvements on England’s motorways and major A roads making roads even safer, improving traffic flow and reducing congestion. The improvements over the first five years of operation include: 112 major improvements, including 15 sma
  • UK local roads decarbonisation programme gets £4.5m
    September 19, 2023
    UK Department for Transport and Adept have allocated cash for Centre of Excellence
  • Comprehensive communications combats tolling resistance
    May 19, 2017
    Toll road operator must provide clear, comprehensive and consistent communications to user groups and the local community long before the facility opens. When new tolled highway infrastructure is about to go into service, the construction, management and finance specialists who brought it into being are about ready for a well-deserved celebration. But for the communications and outreach team responsible for building public support for the project – for bringing drivers to the road, and keeping partners and
  • Data holds the key to combating VRU casualties
    May 8, 2015
    Accident analysis software can help authorities identify common causes and make best use of their budgets, as Will Baron explains. More than 1.2 million people die on the world’s roads each year and according to the World Health Organisation, half of these are pedestrians and vulnerable road users (those whose vehicle does not have a protective shell, such as motorcyclists and cyclists). While much has been done to improve road safety and cut the number of deaths and serious injuries on our roads, a great d