Skip to main content

RoadPeace traffic safety fundraising challenge beats target

Supporters collectively walked and cycled nearly 10 times further than 1,766-mile goal
By David Arminas May 23, 2024 Read time: 2 mins
Challenge brings together emergency services, bereaved families, businesses, schools and communities 'in a united stand against road death and injury' (image: RoadPeace)

RoadPeace, a UK national charity for road crash victims, has reported that its fundraising RoadPeace Challenge 2024 this month has surpassed its miles-covered goal.

Supporters ran, cycled, walked – even rode horses and kayaked – to log 16,958 miles – nearly 27,300km - in just seven days. This far surpassed the original target of 1,766 miles (2,842km) set in honour of the 1,766 people killed in road crashes in the UK in 2022.

RoadPeace, the national charity for road crash victims, provides support to people bereaved or seriously injured in road crashes. It engages in evidence-based policy and campaigning work to fight for justice for victims.

The charity’s RoadPeace Challenge is an annual awareness-raising and fundraising week of action that takes place in May during United Nations Global Road Safety Week. Now in its fourth year, the event had already raised nearly €165,000 (£140,000) for RoadPeace and created considerable public awareness around road harm.

Hundreds of police officers, firefighters, safer roads partnerships, schools, businesses and communities took part in this year’s challenge, demonstrating incredible commitment and dedication, according to RoadPeace.

"This year, the RoadPeace Challenge truly became what it was set up to be, an event to bring together emergency services, bereaved families, businesses, schools and communities in a united stand against road death and injury,” said Nick Simmons, chief executive of RoadPeace. “The collective efforts and solidarity shown during the week of action highlight the importance of working together to create safer roads for everyone.”

“The RoadPeace Challenge 2024 has exceeded all of our expectations,” said Jo Shiner, chief constable of Sussex Police.

“We aimed to honour the 1,766 people who lost their lives on UK roads in 2022 by walking, running, cycling or horse riding 1,766 miles in seven days. Thank you to RoadPeace, who work tirelessly to support people bereaved or seriously injured in road crashes every day, of every week, on our roads,” said Shiner, who is also the National Police Chiefs’ Council Lead for Road Policing.

Many members of the group attended the RoadPeace Challenge finale event at the National Memorial Arboretum, in England's Staffordshire county on 19 May which provided an opportunity  to meet face-to-face for the first time and attend a special ceremony dedicated to their campaign.

The RoadPeace Challenge also helped to amplify the efforts of the Forget-me-not Families Uniting group, formed with the support of RoadPeace, in April. The group is now made up of more than 100 bereaved parents, who are campaigning together for Graduated Driving Licensing. RoadPeace strongly supports their campaign.

Donations can still be made in support of the RoadPeace Challenge 2024 here 

Related Content

  • August 31, 2016
    Project EDWARD: European Day Without A Road Death
    The first European Day Without A Road Death (Project EDWARD) is taking place across Europe on Wednesday 21 September. Devised by the European Traffic Police Network (TISPOL), the initiative aims to draw attention to the average of 70 deaths occurring every day on the roads of Europe. Project EDWARD has the support of European Transport Commissioner Violeta Bulc, the European Commission, the European Transport Safety Council and traffic police forces from across TISPOL’s 30 member countries.
  • July 11, 2016
    Nine in 10 people want tougher sentences for drivers who kill
    A study to mark the launch of Brake’s new Roads to Justice Campaign shows there is huge support for strengthening both the charges and sentences faced by criminal drivers. Ninety-one per cent of people questioned agreed that if someone causes a fatal crash when they get behind the wheel after drinking or taking drugs, they should be charged with manslaughter. That carries a possible life sentence. At present people can either be charged with causing death by dangerous driving or causing death by careless
  • May 20, 2021
    UN safety drive for 30 km/h speed limit
    Child Health Initiative global ambassador Zoleka Mandela says: 'Above 30 is a death sentence'
  • March 29, 2023
    GHSA and Ford funding aims to improve road safety for teenagers
    $94,000 in grants will support schemes in Missouri, Montana, New York and Oklahoma