Skip to main content

Acusensus phone-detection units arrive on English roads

Australian road safety company says trailer units will be positioned on selected highways
By David Arminas August 1, 2023 Read time: 2 mins
The trailer units capture images of front-seat occupants and the software sends anonymised images to a secure cloud for human review later (image: Acusensus)

After a year of pilot programmes, National Highways is rolling out more trailer units that detect mobile phone users along England’s major roads and motorways.

The UK business of Australian road safety company Acusensus says that it has taken delivery of the first of three new trailer units which will be positioned stationary along selected highways. Acusensus’ Heads-up hardware and software technology analyses in near-real-time images captured through vehicle windscreens. In this way the units can also detect if a driver and front passenger are wearing seatbelts.

When a possible case of distracted driving is identified by the software, anonymised images are sent to a secure cloud for human review later. A further secondary check will validate the initial analysis and then, if an offence is deemed to have occurred, allows for the creation of an offence file. The file can be used by the police for prosecution, as has been done in the trials.

The forthcoming deployments follow successful pilots delivered with highways maintenance firm Aecom, National Highways – responsible for England’s main highways - and police forces across the UK. “We have been running our van-based safety checks on UK roads for more than a year now,” said Geoff Collins, general manager of Acusensus’ UK office.

“This extra trailer and the others that will soon join them means we can deploy our life-saving technology at specific locations for longer, getting a better idea of the scale of the problem, the number of repeat offenders and the types of drivers involved. This will help highway authorities and police forces to build a strategy to address these dangers, change behaviour and make our roads safer.”

Figures from Australia, where Acusensus says the first state-wide scheme rolled out in New South Wales in 2019, shows the technology has had a significant impact on driver behaviour. The number of mobile phone detections dropped by a factor of six. It went from one in 82 drivers in 2019 to one in 478 drivers in 2021. A subsequent programme in Queensland state has similarly started to show active changes in behaviour, according to Acusensus.

The Acusensus’ Heads Up system won the ITS (UK) Enforcement Scheme of the Year Award in October last year.

Acusensus was founded in Australia 2018 with its patented Heads-Up camera software and hardware able to simultaneously detect speeding, mobile phone use, seatbelt compliance, illegal lane use and vehicles of interest.

The company operates programmes in New South Wales, Queensland, Western Australia and from 2023 in the Australia’s Capital Territory that includes Canberra, as well as several international jurisdictions. It also has a base in North America.

Related Content

  • May 18, 2012
    Hella and Autoliv sign license and cooperation agreement
    Hella Aglaia Mobile Vision, a subsidiary of Hella KGaA Hueck & Co., and Autoliv have agreed to cooperate and further develop their automotive forward-looking vision systems together. As part of the agreement that bundles the competencies of both companies, Hella Aglaia is selling an exclusive license on monovision based algorithms for traffic sign recognition (TSR), lane detection and light source recognition to Autoliv. By monitoring traffic signs, TSR helps the driver to keep the correct speed and follow
  • February 26, 2015
    IAM responds to illegal phone use study
    The UK’s Institute of Advanced Motorists has responded to the Department for Transport study carried out by the Transport Research Laboratory (TRL) into the prevalence of illegal mobile phone use while driving, saying that the results are disappointing but not at all surprising. The figures show that, in 2014, 1.1 per cent of drivers in England and Scotland were observed holding a phone in their hand with a further 0.5 per cent observed holding the phone to their ear, equating to more than 470,000 motorists
  • March 29, 2012
    StarTraq business gains in the UK and South Africa
    StarTraq, a UK-headquartered offence management software specialist has extended the automated adjudication software services it currently provides to Suffolk Constabulary in the UK for the uploading and verification of traffic offences captured on camera. With the latest upgrade to the company’s new cloud-based service, Suffolk Police will be in a position to take advantage of improved efficiencies as well as extend the service to their neighbouring constabulary in Norfolk.
  • October 28, 2016
    New solutions for catching texting drivers
    Many countries have laws prohibiting texting while driving but enforcement is proving difficult – David Crawford looks at some new approaches being tried by authorities. Finding definitive solutions – technological, regulatory and educational - to the potentially lethal practice of people driving while using mobile phones is proving elusive, while the stakes grow higher.