Skip to main content

Acusensus phone-detection units arrive on English roads

Australian road safety company says trailer units will be positioned on selected highways
By David Arminas August 1, 2023 Read time: 2 mins
The trailer units capture images of front-seat occupants and the software sends anonymised images to a secure cloud for human review later (image: Acusensus)

After a year of pilot programmes, National Highways is rolling out more trailer units that detect mobile phone users along England’s major roads and motorways.

The UK business of Australian road safety company Acusensus says that it has taken delivery of the first of three new trailer units which will be positioned stationary along selected highways. Acusensus’ Heads-up hardware and software technology analyses in near-real-time images captured through vehicle windscreens. In this way the units can also detect if a driver and front passenger are wearing seatbelts.

When a possible case of distracted driving is identified by the software, anonymised images are sent to a secure cloud for human review later. A further secondary check will validate the initial analysis and then, if an offence is deemed to have occurred, allows for the creation of an offence file. The file can be used by the police for prosecution, as has been done in the trials.

The forthcoming deployments follow successful pilots delivered with highways maintenance firm Aecom, National Highways – responsible for England’s main highways - and police forces across the UK. “We have been running our van-based safety checks on UK roads for more than a year now,” said Geoff Collins, general manager of Acusensus’ UK office.

“This extra trailer and the others that will soon join them means we can deploy our life-saving technology at specific locations for longer, getting a better idea of the scale of the problem, the number of repeat offenders and the types of drivers involved. This will help highway authorities and police forces to build a strategy to address these dangers, change behaviour and make our roads safer.”

Figures from Australia, where Acusensus says the first state-wide scheme rolled out in New South Wales in 2019, shows the technology has had a significant impact on driver behaviour. The number of mobile phone detections dropped by a factor of six. It went from one in 82 drivers in 2019 to one in 478 drivers in 2021. A subsequent programme in Queensland state has similarly started to show active changes in behaviour, according to Acusensus.

The Acusensus’ Heads Up system won the ITS (UK) Enforcement Scheme of the Year Award in October last year.

Acusensus was founded in Australia 2018 with its patented Heads-Up camera software and hardware able to simultaneously detect speeding, mobile phone use, seatbelt compliance, illegal lane use and vehicles of interest.

The company operates programmes in New South Wales, Queensland, Western Australia and from 2023 in the Australia’s Capital Territory that includes Canberra, as well as several international jurisdictions. It also has a base in North America.

Related Content

  • November 27, 2013
    EU rules extend the ‘long arm of the law’
    New EU legislation allows authorities to collect fines from errant foreign motorists even after they have returned to their own country. New European Union legislation means drivers in many Member States can be prosecuted for breaking traffic laws when driving outside their home country. While not all the Member States will not be signing up to Directive 2011/82/EU facilitating the cross-border exchange of information on road safety related traffic offences, for those that do the deadline date to impleme
  • April 17, 2024
    Acusensus enforcement solution targets fatal driving errors
    Australia-headquartered Acusensus is here with a world-first initiative that addresses some of the common causes behind road traffic crashes. These are known as the fatal five behaviours – speeding, impaired driving (drugs and/or alcohol), failure to wear a seatbelt, driver fatigue and distraction – leading to 1.19 million deaths annually across the globe. It’s proven that enforcement greatly contributes to the reduction of fatalities and serious injuries caused by road crashes.
  • July 27, 2012
    Give offending drivers credit for good behaviour
    Andrew Rooke and Dave Marples of Technolution B.V. take a look at what can be done to address a long-standing problem: the all-or-nothing approach of automated enforcement. To start, a brief history of speeding: on 14 November 1896, the first Veteran Car Run was staged in England from London to Brighton. It was organised to celebrate new British legislation to raise the maximum speed of vehicles from four to 14mph while also removing the need for a person waving a red flag to walk in front of the car and wa
  • February 25, 2015
    New legal basis brings EU wide cross border enforcement
    Pan-EU enforcement is set to become a reality after legislation is revised. In May 2014 the European Court of Justice ruled that European Directive 2011/82/EU, which came into force in November 2013 to facilitate the exchange of information between member states in relation to eight road traffic offences, had been set up on an incorrect legal basis. The regulations had been introduced under police cooperation rules on the prevention of crime, but the Court decided that the measures in the Directive do not c