Skip to main content

Acusensus phone-detection units arrive on English roads

Australian road safety company says trailer units will be positioned on selected highways
By David Arminas August 1, 2023 Read time: 2 mins
The trailer units capture images of front-seat occupants and the software sends anonymised images to a secure cloud for human review later (image: Acusensus)

After a year of pilot programmes, National Highways is rolling out more trailer units that detect mobile phone users along England’s major roads and motorways.

The UK business of Australian road safety company Acusensus says that it has taken delivery of the first of three new trailer units which will be positioned stationary along selected highways. Acusensus’ Heads-up hardware and software technology analyses in near-real-time images captured through vehicle windscreens. In this way the units can also detect if a driver and front passenger are wearing seatbelts.

When a possible case of distracted driving is identified by the software, anonymised images are sent to a secure cloud for human review later. A further secondary check will validate the initial analysis and then, if an offence is deemed to have occurred, allows for the creation of an offence file. The file can be used by the police for prosecution, as has been done in the trials.

The forthcoming deployments follow successful pilots delivered with highways maintenance firm Aecom, National Highways – responsible for England’s main highways - and police forces across the UK. “We have been running our van-based safety checks on UK roads for more than a year now,” said Geoff Collins, general manager of Acusensus’ UK office.

“This extra trailer and the others that will soon join them means we can deploy our life-saving technology at specific locations for longer, getting a better idea of the scale of the problem, the number of repeat offenders and the types of drivers involved. This will help highway authorities and police forces to build a strategy to address these dangers, change behaviour and make our roads safer.”

Figures from Australia, where Acusensus says the first state-wide scheme rolled out in New South Wales in 2019, shows the technology has had a significant impact on driver behaviour. The number of mobile phone detections dropped by a factor of six. It went from one in 82 drivers in 2019 to one in 478 drivers in 2021. A subsequent programme in Queensland state has similarly started to show active changes in behaviour, according to Acusensus.

The Acusensus’ Heads Up system won the ITS (UK) Enforcement Scheme of the Year Award in October last year.

Acusensus was founded in Australia 2018 with its patented Heads-Up camera software and hardware able to simultaneously detect speeding, mobile phone use, seatbelt compliance, illegal lane use and vehicles of interest.

The company operates programmes in New South Wales, Queensland, Western Australia and from 2023 in the Australia’s Capital Territory that includes Canberra, as well as several international jurisdictions. It also has a base in North America.

For more information on companies in this article

Related Content

  • Transmax trials emergency vehicle ‘green wave’
    December 6, 2013
    Existing equipment used in Australian emergency vehicle ‘green wave’ trial. Despite the lights and sirens, accidents between the motoring public and emergency vehicles on their way to/from the scene of an incident are relatively frequent. Figures from various sources indicate that road accidents are the second most frequent cause of death for on-duty fire fighter fatalities and that more than 90% of ambulance and fire engine accidents occur when the lights are on and the sirens wailing. Other studies indica
  • Australian ITS market 2015-2020
    July 23, 2015
    The latest research report from Research and Markets indicated that the total Australian intelligent transportation systems (ITS) market is expected to reach US$1,130.2 million by 2020, at a CAGR of 14.41 per cent between 2015 and 2020. According to the report, Australia Intelligent Transport System (ITS) Market by Application, System (ATMS, ATIS, ITS-enabled Transportation Pricing Systems, APTS and CVO), and Territory (New South Wales, Victoria, Queensland, Western Australia, Rest of Australia) - Foreca
  • Enforcement a key part of the road safety solution
    January 31, 2012
    The Partnership for Advancing Road Safety is a new organisation set up in the US to push the national debate on speed and intersection safety, something which hitherto has been absent. Here, executive director David Kelly explains the organisation's work. With moves to address drink/drug driving and the wearing of seatbelts starting to prove successful in the US, the use of inappropriate speed and poor driving at intersections have become responsible for a proportionately greater number of the deaths and in
  • Videalert stops airport parking getaways
    January 21, 2022
    Cameras target Stansted drivers attempting to leave drop-off zones without paying