Skip to main content

Acusensus phone-detection units arrive on English roads

Australian road safety company says trailer units will be positioned on selected highways
By David Arminas August 1, 2023 Read time: 2 mins
The trailer units capture images of front-seat occupants and the software sends anonymised images to a secure cloud for human review later (image: Acusensus)

After a year of pilot programmes, National Highways is rolling out more trailer units that detect mobile phone users along England’s major roads and motorways.

The UK business of Australian road safety company Acusensus says that it has taken delivery of the first of three new trailer units which will be positioned stationary along selected highways. Acusensus’ Heads-up hardware and software technology analyses in near-real-time images captured through vehicle windscreens. In this way the units can also detect if a driver and front passenger are wearing seatbelts.

When a possible case of distracted driving is identified by the software, anonymised images are sent to a secure cloud for human review later. A further secondary check will validate the initial analysis and then, if an offence is deemed to have occurred, allows for the creation of an offence file. The file can be used by the police for prosecution, as has been done in the trials.

The forthcoming deployments follow successful pilots delivered with highways maintenance firm Aecom, National Highways – responsible for England’s main highways - and police forces across the UK. “We have been running our van-based safety checks on UK roads for more than a year now,” said Geoff Collins, general manager of Acusensus’ UK office.

“This extra trailer and the others that will soon join them means we can deploy our life-saving technology at specific locations for longer, getting a better idea of the scale of the problem, the number of repeat offenders and the types of drivers involved. This will help highway authorities and police forces to build a strategy to address these dangers, change behaviour and make our roads safer.”

Figures from Australia, where Acusensus says the first state-wide scheme rolled out in New South Wales in 2019, shows the technology has had a significant impact on driver behaviour. The number of mobile phone detections dropped by a factor of six. It went from one in 82 drivers in 2019 to one in 478 drivers in 2021. A subsequent programme in Queensland state has similarly started to show active changes in behaviour, according to Acusensus.

The Acusensus’ Heads Up system won the ITS (UK) Enforcement Scheme of the Year Award in October last year.

Acusensus was founded in Australia 2018 with its patented Heads-Up camera software and hardware able to simultaneously detect speeding, mobile phone use, seatbelt compliance, illegal lane use and vehicles of interest.

The company operates programmes in New South Wales, Queensland, Western Australia and from 2023 in the Australia’s Capital Territory that includes Canberra, as well as several international jurisdictions. It also has a base in North America.

For more information on companies in this article

Related Content

  • Speed cameras switched back on in Avon and Somerset
    February 24, 2015
    Speed cameras across Avon and Somerset in the UK are beginning to be switched back on for the first time since 2011, marking the beginning of a road safety project that will see a total of 29 static cameras become operational again. They were switched off when Government funding was withdrawn for the joint local authority and police Safety Camera Partnership. The cameras will be switched back on in a phased programme, exact dates yet to be confirmed, over the coming weeks and months. Revenue raised from the
  • M25 becomes UK’s smartest motorway
    April 11, 2014
    Final preparations are taking place for the M25 to become England’s first smart motorway, improving journeys and boosting the economy. Two sections of the motorway opening this month and next are between junctions 23 and 25 in Hertfordshire and between junctions 5 and 6/7 on the Kent/Surrey border. For the first time on a motorway scheme in England the hard shoulder will be used as a permanent traffic lane, with enhanced technology to manage traffic flow to improve the reliability of journey times.
  • New solutions to old problems set to cut emergency response times
    April 30, 2015
    David Crawford looks at the latest developments in emergency response. Ensuring speedier reactions to transport and travel crises is becoming increasingly important. US statistics suggest that as many as 1,000 ‘saveable’ lives can be lost each year in major cities because of operational defects in their SOS operations.
  • Hard shoulder running aids uniform traffic flow and safer driving
    January 23, 2012
    David Crawford detects a market for European experience. Well-established now in at least three European countries, Hard Shoulder Running (HSR) on motorways is exciting growing interest in the US. A November 2010 Report to Congress by the Federal Highway Administration (FHWA), on the Efficient Use of Highway Capacity, notes the role of HSR in the European-style Active Traffic Management (ATM) strategies now being recommended for implementation in the US where, until recently, they were virtually unknown.