Skip to main content

Acusensus phone-detection units arrive on English roads

Australian road safety company says trailer units will be positioned on selected highways
By David Arminas August 1, 2023 Read time: 2 mins
The trailer units capture images of front-seat occupants and the software sends anonymised images to a secure cloud for human review later (image: Acusensus)

After a year of pilot programmes, National Highways is rolling out more trailer units that detect mobile phone users along England’s major roads and motorways.

The UK business of Australian road safety company Acusensus says that it has taken delivery of the first of three new trailer units which will be positioned stationary along selected highways. Acusensus’ Heads-up hardware and software technology analyses in near-real-time images captured through vehicle windscreens. In this way the units can also detect if a driver and front passenger are wearing seatbelts.

When a possible case of distracted driving is identified by the software, anonymised images are sent to a secure cloud for human review later. A further secondary check will validate the initial analysis and then, if an offence is deemed to have occurred, allows for the creation of an offence file. The file can be used by the police for prosecution, as has been done in the trials.

The forthcoming deployments follow successful pilots delivered with highways maintenance firm Aecom, National Highways – responsible for England’s main highways - and police forces across the UK. “We have been running our van-based safety checks on UK roads for more than a year now,” said Geoff Collins, general manager of Acusensus’ UK office.

“This extra trailer and the others that will soon join them means we can deploy our life-saving technology at specific locations for longer, getting a better idea of the scale of the problem, the number of repeat offenders and the types of drivers involved. This will help highway authorities and police forces to build a strategy to address these dangers, change behaviour and make our roads safer.”

Figures from Australia, where Acusensus says the first state-wide scheme rolled out in New South Wales in 2019, shows the technology has had a significant impact on driver behaviour. The number of mobile phone detections dropped by a factor of six. It went from one in 82 drivers in 2019 to one in 478 drivers in 2021. A subsequent programme in Queensland state has similarly started to show active changes in behaviour, according to Acusensus.

The Acusensus’ Heads Up system won the ITS (UK) Enforcement Scheme of the Year Award in October last year.

Acusensus was founded in Australia 2018 with its patented Heads-Up camera software and hardware able to simultaneously detect speeding, mobile phone use, seatbelt compliance, illegal lane use and vehicles of interest.

The company operates programmes in New South Wales, Queensland, Western Australia and from 2023 in the Australia’s Capital Territory that includes Canberra, as well as several international jurisdictions. It also has a base in North America.

Related Content

  • September 21, 2017
    ‘One in four drivers still using handheld phones while driving’
    New research by UK motoring association the RAC reveals that nearly one in four drivers still makes or receives calls while driving, despite the doubling of penalties for the offence in March 2017, to six points and a £200 fine. In September 2016 the RAC revealed that the illegal use of handheld mobile phones at the wheel had reached epidemic proportions. Days later the Government announced the penalty for the offence would increase to six points and a £200 fine in a bid to stamp out the dangerous habit.
  • June 5, 2014
    The twisting path to enforcement’s future
    Survey reveals some division of views about enforcement’s future as Colin Sowman discovers. Technological advances and legislative changes pose many questions for those involved in road enforcement, ranging from the changing demands of privacy and data protection legislation to the practicalities on multi-speed enforcement. So to get the industry’s views ITS International took soundings on some of these bigger questions. In a world where many vehicles are fitted with GPS linked ‘black box’ telematics system
  • July 30, 2012
    Monitoring and transparency preserve enforcement's reputation
    What can be done to preserve automated enforcement's reputation in the face of media and public criticism? Here, system manufacturers and suppliers talk about what they think are the most appropriate business models. Recent events in Italy only served to once again to push automated enforcement into the media spotlight. At the heart of the matter were the numerous alleged instances of local authorities and their contract suppliers of enforcement services colluding to illegally shorten amber signal phase tim
  • March 18, 2020
    VRU safety report urges enforcement
    Enforcement must be at the heart of a drive to reduce vulnerable road user deaths and injuries, says the latest report from the European Transport Safety Council. Its facts and figures give authorities the justification to invest more in camera technology and other ITS solutions