Skip to main content

Vance Street Capital puts Pro-Vision into focus

Private equity firm acquires mobile vision company whose eye is on bus safety
By Adam Hill September 27, 2024 Read time: 2 mins
Bus camera solutions are a key part of Pro-Vision's offering (© ITS International | Adam Hill)

Los Angeles-based private equity firm Vance Street Capital has bought video monitoring specialist Pro-Vision for an undisclosed sum.

Pro-Vision provides mobile video solutions for transportation applications such as public transit and school buses.

Its cameras record what is happening in and around the vehicle, with interior and exterior side and rear cameras keeping drivers informed and reducing collisions while protecting companies from false claims. 

On school transport, recordings provide video evidence of when and where each child boards and exits the bus. 

Vance Street says the deal means it will support the business "during this next chapter of its growth story". 

The Pro-Vision management team "will reinvest, retain an ownership position, and continue to lead the business going forward". 

CEO Mike Finn says: “This partnership gives us the green light to invest in the business, both organically and through M&A, and will allow us to continue to focus on providing our customers with the highest-quality mobile safety and security products and services. Vance Street brings a complementary, growth-oriented playbook geared toward fine-tuning our strategy and processes, which is a perfect fit for our organisation.”

“Pro-Vision has an impressive track record of product innovation across hardware, firmware and software, as well as in growing and executing on its pipeline across new and existing end markets,” said John LeRosen, partner at Vance Street.

“With Vance Street’s support and capital, Pro-Vision will be able enhance its product development pipeline and continue to provide current and future customers with best-in-class products and services,” Yousaf Tahir, principal at Vance Street, added. “Vance Street’s ability to leverage its experience in industrial technology, and more specifically critical asset monitoring for safety and security related applications, makes Pro-Vision a great fit.”

Based in Grand Rapids, Michigan, and founded in 2003, Pro-Vision’s cameras, recording & storage devices, plus Video as a Service software platform, are designed to give customers "a clear and tangible ROI related to cost savings" such as on insurance premiums, as well as "enhanced safety and reduced liability" in areas such as incident reduction and improved driver performance.

For more information on companies in this article

Related Content

  • Private equity boost for TRL
    March 6, 2025
    Research firm targets growth with Blandford Capital
  • Computer technology increasingly aids traffic management
    February 3, 2012
    Alan Perrott, Tyco Fire & Integrated Solutions (UK) Ltd, looks at trends in CCTV technology for traffic surveillance applications
  • The red light camera choice: 60 killed or save US$231 million a year
    June 5, 2015
    David Crawford investigates new cost-benefit analysis of red light cameras. US states can now realistically calculate the economic benefits of using red light safety cameras, alone or in combination with other measures, to cut road traffic accident levels. The results could be of material value in making the case for the cameras as a number of state legislatures continue to debate their acceptability.
  • The search for travel management's Holy Grail
    October 10, 2018
    Combining accurate network estimates and forecasts with real-time information is the way to deal with traffic hot spots. Alan Dron looks at products which aim to achieve just that. Traffic management authorities have for years been trying to get ahead of the game. Instead of reacting to situations, they want to be able to head them off as they occur – or even before they happen. Finding that Holy Grail of successfully anticipating problems will save time, tension and tempers on city streets. Two new system