Skip to main content

Vance Street Capital puts Pro-Vision into focus

Private equity firm acquires mobile vision company whose eye is on bus safety
By Adam Hill September 27, 2024 Read time: 2 mins
Bus camera solutions are a key part of Pro-Vision's offering (© ITS International | Adam Hill)

Los Angeles-based private equity firm Vance Street Capital has bought video monitoring specialist Pro-Vision for an undisclosed sum.

Pro-Vision provides mobile video solutions for transportation applications such as public transit and school buses.

Its cameras record what is happening in and around the vehicle, with interior and exterior side and rear cameras keeping drivers informed and reducing collisions while protecting companies from false claims. 

On school transport, recordings provide video evidence of when and where each child boards and exits the bus. 

Vance Street says the deal means it will support the business "during this next chapter of its growth story". 

The Pro-Vision management team "will reinvest, retain an ownership position, and continue to lead the business going forward". 

CEO Mike Finn says: “This partnership gives us the green light to invest in the business, both organically and through M&A, and will allow us to continue to focus on providing our customers with the highest-quality mobile safety and security products and services. Vance Street brings a complementary, growth-oriented playbook geared toward fine-tuning our strategy and processes, which is a perfect fit for our organisation.”

“Pro-Vision has an impressive track record of product innovation across hardware, firmware and software, as well as in growing and executing on its pipeline across new and existing end markets,” said John LeRosen, partner at Vance Street.

“With Vance Street’s support and capital, Pro-Vision will be able enhance its product development pipeline and continue to provide current and future customers with best-in-class products and services,” Yousaf Tahir, principal at Vance Street, added. “Vance Street’s ability to leverage its experience in industrial technology, and more specifically critical asset monitoring for safety and security related applications, makes Pro-Vision a great fit.”

Based in Grand Rapids, Michigan, and founded in 2003, Pro-Vision’s cameras, recording & storage devices, plus Video as a Service software platform, are designed to give customers "a clear and tangible ROI related to cost savings" such as on insurance premiums, as well as "enhanced safety and reduced liability" in areas such as incident reduction and improved driver performance.

For more information on companies in this article

Related Content

  • Helbiz has new Wheels
    November 4, 2022
    Sit-down scooters will add to micromobility offering and drive profitability, firms say
  • Redflex: ‘Consistency of enforcement will drive compliance’
    August 7, 2020
    Mark Talbot, CEO of Redflex Holdings, puts himself in the ITS International hotseat to answer questions about leveraging technology, MaaS changes and new areas of business
  • Vision technology: the future in focus
    November 23, 2018
    Just a few years ago, terms such as ‘embedded’ and ‘polarisation’ were buzzwords. But now they are real and present examples of vision technology in action – and, Adam Hill finds, the ITS industry is waking up to a number of possible applications Every aspect of the intelligent transportation systems industry moves quickly – but developments in camera technology change with a rapidity which can appear quite bewildering. And with ITS providers constantly searching for an edge against fierce competitio
  • RedSpeed offers schools automated no-cost stop arm enforcement
    March 28, 2014
    School authorities in the US are turning to automated school bus stop arm enforcement to curb an astonishing number of violations. It is estimated that every year nearly 17,000 American children are sent to emergency rooms as a result of school bus related crashes. And when surveyed, 99% of school bus drivers reported that the most dangerous behaviour they encounter is drivers passing a school bus with its stop sign arm extended. Every day these drivers who violate the extended stop arm signs put at risk