Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

For more information on companies in this article

Related Content

  • Investment and innovation the future of ITS
    January 31, 2012
    Cisco's Paul Brubaker, former administrator of the US Department of Transportation's (USDOT's) Research and Innovative Technology Administration (RITA), takes a look at how the ITS sector is starting to attract the attention of major corporations and what this will mean for intelligent transportation in the coming years
  • Painted lanes ‘a waste of money’, say UK cycling champions
    June 18, 2019
    The UK government has wasted hundreds of millions of pounds painting white lines on busy roads to use as cycle lanes, says former Olympic cyclist Chris Boardman. Boardman, cycling and walking commissioner for Greater Manchester, has reportedly joined fellow commissioners Dame Sarah Storey (Sheffield City region) and Will Norman (London) in writing to transport secretary Chris Grayling calling for new measures to be adopted. The Guardian says the letter argues that painted cycle lanes do not make cyc
  • EdgeVis removes bandwidth barriers to mobile streamed video
    October 26, 2017
    A new generation of video compression can lower transmission costs of data and make streaming from mobile and body-worn cameras a reality, as Colin Sowman discovers. Bandwidth limitations have long been the bottleneck restricting the expanded use of video streaming for ITS, monitoring and surveillance purposes. Recent years have seen this countered to some degree by the introduction of ‘edge processing’ whereby ANPR, incident detection and other image processing is moved into (or close to) the camera, so
  • Better response as emergency vehicles take priority
    January 10, 2025
    Applied Information's Glance solution shows timing & safety improvements