Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

For more information on companies in this article

Related Content

  • Driver with 51 penalty points still allowed to drive
    January 12, 2016
    Three drivers with more than 40 points on their driving licences are still allowed on the road, according to a Freedom of Information request to the DVLA by the Institute of Advanced Motorists (IAM). The enquiry also found that 13 people in Britain currently have 28 or more points on their driving licence, the worst of those amassing 51 points. In addition, the numbers of drivers with 12 or more points has gone up by nine per cent in just seven months between March and October 2015 – from 6,884 to 7,517.
  • Breaking the bias: Making public transport safer for women
    October 3, 2022
    Understanding the lived experiences of women using mass transit systems worldwide will help drive positive change, argue Louise Ribet and Naomi Grant from WhereIsMyTransport
  • Public Private Partnerships to gather pace in the US
    April 29, 2015
    Public Private Partnerships are set to play a big role in transportation funding as Andrew Bardin Williams discovers. The old joke goes that the road from New York to Chicago is paved with potholes. For decades, drivers from New York and New Jersey traveling across Pennsylvania to visit the Midwest have lambasted the Commonwealth’s roadways for their lack of smooth pavement.
  • Parifex speed cameras: picture perfect
    September 30, 2020
    From speed cameras to smart cities, image processing and AI – Parifex is not short of ambition. Nathalie Deguen tells Adam Hill where the French company is heading next