Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

For more information on companies in this article

Related Content

  • Putting a stop to intersection indecision
    March 9, 2015
    David Crawford takes a look at innovations to reduce crashes at rural intersections. Intersection crashes continue to represent a worryingly large share of deaths and serious injuries across US highway networks. Statistics from the US Department of Transportation’s Federal Highway Administration show that an average of 21% of road traffic accident deaths occur at crossings. The National Highway Traffic Safety Administration (NHTSA) calculates that intersection crashes account for 48% of all injury-related i
  • US business leaders discuss concerns over transportation funding
    July 11, 2014
    US business leaders briefed Vice President Joe Biden and US Transportation Secretary Anthony Foxx yesterday on business issues associated with transportation infrastructure during a meeting hosted by the White House Business Council and Business Forward. Meeting participants included executives from large manufacturers, shipping companies, trade associations, and a range of other businesses, including Doug Oberhelman, chairman and CEO, Caterpillar, and Matt Rose, executive chairman, Burlington Northern S
  • Tesla crash in China puts autonomous cars in the spotlight again
    August 11, 2016
    Tesla is investigating the crash in Beijing, China last week, when a Tesla Model S in autopilot mode hit the side of a parked car. According to Reuters, Tesla said it had reviewed data to confirm the car was in autopilot mode, a system that takes control of steering and braking in certain conditions. Tesla also said it was the driver's responsibility to maintain control of the vehicle. In this case, it said, the driver's hands were not detected on the steering wheel. "The driver of the Tesla, whose h
  • Connected vehicles - potential to transform US transportation
    April 12, 2013
    There’s a new face in the driving seat at the US Department of Transport’s ITS Joint Program Office. Fortunately, as Robin Meczes finds out, he’s no learner driver… Ask Kenneth Leonard why he wanted his new job as director of the ITS Joint Program Office, and his answer comes back without a second’s delay. “The potential to save lives, reduce injuries and help people enjoy a more efficient transportation system is the kind of challenge that makes me want to come to work each morning,” he says. “In my opinio