Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

For more information on companies in this article

Related Content

  • Study forecasts growth of self-driving cars
    January 7, 2014
    In its latest study, “Emerging Technologies: Autonomous cars—not if, but when,”, IHS Automotive forecasts total worldwide sales of self-driving cars (SDC) will grow from nearly 230 thousand in 2025 to 11.8 million in 2035 – seven million SDCs with both driver control and autonomous control and 4.8 million that have only autonomous control. In all, there should be nearly 54 million self-driving cars in use globally by 2035. The study anticipates that nearly all of the vehicles in use are likely to be self
  • Why intersections have got smarter in Chattanooga
    March 13, 2023
    Tennessee city has joined the ranks of urban areas seeing the benefit of ITS technology, particularly Lidar, at smart intersections – with a little help from Seoul Robotics. Adam Hill dives into the detail
  • Cybercrime is not a remote threat for toll operations
    February 8, 2017
    The rise of cybercrime is starting to impact tolling concessions, as Colin Sowman discovers. Yahoo’s revelation that it has taken two years to discover that it had suffered a security breach resulting in hackers stealing the details of 500 million users is shocking - although the hackers only gained access to users’ names, contact details and encrypted passwords.
  • TransCore upgrades Delaware DMV customer service centre
    August 15, 2013
    Delaware is set to become the first US state to combine E-ZPass and Division of Motor Vehicles (DMV) call centre services when TransCore completes the upgrade and expansion of the DMV and E-ZPass customer service centres. After a competitive bid process, TransCore was awarded the US$30 million, three-year base term contract with multiple extension options and will install the system in parallel with the existing service centre operations while relocating to a new DMV facility. Project completion is expected