Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

Related Content

  • January 16, 2024
    "AI can help fast-track Net Zero and Vision Zero," says VivaCity
    Artificial intelligence isn't just about self-driving cars - and ‘smart’ doesn't always have to be shiny, new and innovative. Mark Nicholson, CEO at VivaCity, offers a few predictions for 2024...
  • January 28, 2022
    Can drivers be responsible for AV offences?
    Report in UK from two Law Commissions recommends a new Automated Vehicles Act
  • February 28, 2013
    Driverless vehicles just around the corner?
    umors that self-driving taxis are about to hit the streets of Las Vegas have turned out to be untrue… but the age of the driverless vehicle is only just around the corner, as Pete Goldin finds out. From Herbie the Love Bug to Knight Rider to the cast of the Pixar film Cars, the autono­mous auto has long been a beloved icon in the entertainment industry. But how close is the fiction to fact? The general public might be surprised to find out just how soon autonomous vehicles could be driving on our roadways.
  • October 7, 2013
    ANPR shockwaves emanate from Royston ruling
    Colin Sowman looks at how a ruling regarding ANPR cameras in a small English town could have wide-reaching implications. Superficially it was an easy decision: the local council and traders wanted, and were prepared to fund, automatic number plate recognition (ANPR) cameras installed to deter crime in Royston, a small town (population 17,000) in rural England.