Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

For more information on companies in this article

Related Content

  • MaaS must be seamless and invisible - or forget it
    June 5, 2018
    MaaS experts from around the world converged on ITS International’s MaaS Market Atlanta conference to talk about how MaaS can be implemented in the US. Andrew Bardin Williams had a front row seat. Transportation experts from around the world gathered in the US earlier this month to discuss the future of Mobility as a Service (MaaS) and how it could be deployed in the US market. While most attendees at ITS International’s MaaS Market Atlanta conference were familiar with the MaaS concept, the US’s highly
  • Adaptive cruise control can mitigate phantom traffic jams, says Ford
    July 10, 2018
    Phantom traffic jams can be minimised through adaptive cruise control (ACC) technology, says Ford. These traffic jams occur when one driver hits the brakes and causes a chain reaction of other drivers tapping their brakes which causes traffic flow to halt. Ford conducted a test alongside Vanderbilt University researchers on a closed test track involving 36 vehicles across three lanes. https://www.youtube.com/watch?v=2GYfXxVn2Oc The motor company says the main causes of phantom jams are human fa
  • Slow development of Europe's road user charging
    April 24, 2013
    Delegates convened in Brussels for Europe’s 10th annual Road User Charging Conference in March, when both positive and negative developments came to light for advocates of more widespread introduction of RUC. Jon Masters reports. Goings on across Europe in recent months have again demonstrated how very sensitive road user charging (RUC) is politically. At the 10th annual Road User Charging Conference in Brussels at the beginning of March, a Danish delegation was notable for its absence, but Belgian governme
  • Automated vehicles need ‘driving tests’
    April 26, 2016
    European Union rules on safety approvals for new cars will need to be revised to include ‘driving tests’ for automated and fully-autonomous vehicles according to a new report from the European Transport Safety Council (ETSC). ETSC says the EU is far from answering the many research and regulatory questions that must be considered before automated and autonomous vehicles can be put on sale. The report says the priority must be ensuring that the promised safety benefits are delivered in real world driving.