Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

Related Content

  • Most crash reports do not capture critical data, says National Safety Council
    April 25, 2017
    A National Safety Council review of motor vehicle crash reports from across the US found no state fully captures critical data needed to address and understand the rise in roadway fatalities. Crash reports from all 50 states lack fields or codes for law enforcement to record the level of driver fatigue at the time of a crash, while many others lack fields to capture texting, hands-free cell phone use and specific types of drug use if drugs are detected, including marijuana. Excluding these fields limits the
  • EU electronic toll service has fallen behind schedule
    September 10, 2012
    According to a recent report by the European Commission, EU member states are far behind schedule in implementation of the European Electronic Toll Service (EETS). It is already clear that the target date of 8 October 2012 for heavy duty vehicles will not be met. The system is designed to enable road users to pay tolls throughout the EU with one subscription contract, one service provider and one on-board unit. The aim is to eliminate cumbersome procedures for cross-border users. The legislation requires me
  • Connecticut Transit uses web feedback to improve user experience
    May 27, 2014
    Connecticut champions open government and open data to help fostertransparency, accountability and citizen engagement – and that includes transportation matters as Andrew Bardin Williams discovers. The last thing anyone wanted was to inconvenience or displace others - least of all people who lived and worked in the neighbourhood. Yet, workers in an office building in downtown New Haven, Conn., were tired of shuffling through hoards of people who kept sitting on the stoop to the building while waiting for th
  • Consumer Watchdog calls for stricter safety standards for autonomous cars
    October 20, 2016
    The US Consumer Watchdog is calling on the California Department of Motor Vehicles (DMV) to prohibit autonomous vehicles without a human driver capable of taking control until the National Highway Traffic Safety Administration (NHTSA) enacts enforceable standards covering the safety performance of robot cars. NHTSA has proposed a voluntary safety checklist that contains no enforceable standards. The proposed DMV rules would require manufacturers to submit that federal checklist before testing or deployin