Skip to main content

Cruise says it 'fell woefully short' in aftermath of October 2023 collision

Law firm report into reaction to AV incident in San Francisco finds 'mistakes in judgment'
By Adam Hill January 26, 2024 Read time: 3 mins
A Cruise vehicle in San Francisco (© Andreistanescu | Dreamstime.com)

Driverless car operator Cruise has accepted the conclusions and recommendations of a law firm's report into its response to a traffic incident on 2 October 2023, when one of its AVs dragged a female pedestrian 20 feet before coming to a stop.

The woman had been hit by another car, and was knocked into the path of the Cruise AV.

Cruise, a subsidiary of General Motors, retained law firm Quinn Emanuel Urquhart & Sullivan to conduct a review into the collision itself and Cruise’s subsequent interactions with regulators and the media.

In a statement, Cruise says: "We acknowledge that we have failed to live up to the justifiable expectations of regulators and the communities we serve. In doing so, we also fell woefully short of our own expectations. We are profoundly remorseful both for the injuries to the pedestrian, as well as for breaching the trust of our regulators, the media, and the public."

Quinn Emanuel makes clear that: "The evidence reviewed to date does not establish that Cruise leadership or employees sought to intentionally mislead or hide from regulators the details of the October 2 accident."

However, it is critical of Cruise's response in the immediate aftermath of the collision. 

Cruise played - or attempted to play - a video in various meetings with regulators which showed the AV pulling forward after the impact, resulting in the pedestrian being dragged for 20 feet.

But the report says Cruise "did not verbally point out these facts to regulators or government officials in its meetings, despite video transmission issues that impeded or prevented regulators from seeing the pullover maneuver and pedestrian dragging".

Cruise also did not immediately update information as the full facts emerged, Quinn Emanuel found. The firm "continued instead to share incomplete facts and video about the accident with the media and the public".

Quinn Emanuel adds: "The reasons for Cruise’s failings in this instance are numerous: poor leadership, mistakes in judgment, lack of coordination, an 'us versus them' mentality with regulators, and a fundamental misapprehension of Cruise’s obligations of accountability and transparency to the government and the public. Cruise must take decisive steps to address these issues in order to restore trust and credibility."

Cruise says: "We are focused on advancing our technology and earning back public trust."

It adds that it is fully cooperating with the state and federal regulatory and enforcement agencies which have opened investigations or inquiries in connection with the incident, including the California DMV, the California Public Utilities Commission, the National Highway Traffic Safety Administration, the US Department of Justice and the US Securities and Exchange Commission.

Click here to read the full post by Cruise.

For more information on companies in this article

Related Content

  • Smart cities: first, define your strategy
    April 27, 2020
    How smart are we really being about smart mobility? Martin Howell of Worldline UK and Ireland reckons we could do better – but to do so you have to start asking the right questions…
  • Door opens on Toronto streetcar safety camera pilot
    February 18, 2025
    Canadian city's transit authority looks to deter dangerous motorists
  • ATS aids US police to investigate crashes, crimes and more
    September 22, 2016
    Red light, speed and school bus safety cameras are typically used to catch dangerous drivers, but US law enforcement agencies also use the video and still images to investigate an average of 300 criminal and crash incidents a month. American Traffic Solutions (ATS) has responded to more than 20,000 requests for video from 1 January 2011 to 31 May 2016 from police forces in the US, which, when permitted by law, utilised the video and still images to analyse crashes, catch criminals and identify drivers in
  • Public safety demand driving ITS market growth, says report
    April 13, 2016
    The latest report from RnR Market Research indicates that one of the major factors positively impacting the intelligent transport systems market is the growing need for public safety as collision avoidance and dynamic warning systems are introduced to reduce the frequency of accidents by making users more aware of their surroundings. The analysts forecast global intelligent transport systems market to grow at a CAGR of 8.23 per cent during the period 2016-2020. The report, Global Intelligent Transport Sy