Skip to main content

Driven to distraction? Call Acusensus

Trial to detect mobile phone and seatbelt offences results in 216 prosecution notices
By Adam Hill November 3, 2022 Read time: 3 mins
Roadside sensor van can capture every passing vehicle, even at speeds of up to 300km/h (186mph) 

Acusensus‘ smart tech has been used in a three-month UK trial to catch drivers using their mobile phone and not wearing seatbelts.

The Australian firm's AI-enabled software and camera hardware has already been deployed to target distracted and dangerous drivers in New South Wales, Queensland and Western Australia where there has been a 'significant fall' in fatalities, according to Acusensus founder and managing director Alexander Jannink.

But the new programme, which won ITS (UK)'s Enforcement Scheme Award, was a partnership between the UK's National Highways, Warwickshire Police and Aecom, monitoring drivers across motorways and major A-roads in Warwickshire.

A mobile roadside sensor van is equipped with multiple cameras to individually capture every passing vehicle, even at speeds of up to 300km/h (186mph). 

The van captured 37 mobile phone offences and 128 seatbelt offences in the first 18 hours of operation, and in one 64-hour period caught 152 drivers using their mobile phone and 512 occupants without a seatbelt – equivalent to one offence every six minutes.

Further analysis showed men were the biggest offenders (94%), and those aged between 30 and 49 years old were responsible for 80% of offences.  

The latest findings follow a six-month pilot in 2021, with Acusensus’s fixed camera system on a single lane of England's M4 motorway capturing more than 25,000 instances of mobile phone use and almost 7,000 seat belt offences. 

UK government figures show in 2019 there were 420 collisions on British roads involving a driver using a mobile phone, while Department for Transport data shows road fatalities caused by not wearing a seatbelt jumped from 23% in 2020 to 30% in 2021, the highest death rate since 2013. 

Jannink said the trial "will no doubt change driver behaviour and make a huge impact on two of the biggest killers on UK roads".

“The mobile enforcement van uses game-changing technology that enables authorities to better understand the scale of mobile phone and non-seatbelt compliance, and to warn drivers and encourage behaviour change."

Technology such as this could be integral to the UK achieving its Vision Zero targets, he added.

Dr Jamie Uff, technical director at Aecom, which is managing this research project for National Highways, said the numbers of people killed or seriously injured due to distracted driving and failing to wear a seatbelt remained high, despite repeated warnings. 

“The technology Aecom is deploying makes detection straightforward and is providing valuable insight to the police and policy makers on the current level of road user behaviour," Uff said. 

"We are really keen to use this equipment to raise awareness and help improve road safety for all."

The trial has resulted in more than 216 prosecution notices, with Warwickshire Police inspector Jem Mountford describing the technology as a “fantastic tool to support officers in changing driver behaviour and enforcing the legislation for those reluctant to comply”. 

For more information on companies in this article

Related Content

  • Canadian authorities convinced of enforcement safety benefits
    November 28, 2012
    Cost-benefit analysis invariably finds highly in favour of speed and red light enforcement, particularly so in Edmonton in the Alberta province of Canada, where authorities need no convincing of the merits of road safety engineering. Justification of enforcement efforts on economic grounds has been reinforced this year, by a study of the costs and benefits of red light enforcement. New York-based economic research firm John Dunham & Associates carried out this latest analysis for American Traffic Solutions
  • EU transport committee votes for cross-border enforcement of traffic offences
    May 18, 2012
    Motorists who speed, ignore red lights or drink and drive when in a European country other than their own will be brought to book more easily, thanks to closer cooperation between European police forces and EU-wide enforcement of traffic rules, under plans approved yesterday by the European Parliament's transport committee. However, the UK and Ireland decided not to opt in to the system, while Denmark is entitled to opt out because the Council changed the legal basis of the directive from "transport" to "po
  • Technology solution needed to counter mobile phone menace
    March 29, 2017
    With the UK set to increase the penalties for using mobile phones while driving, the RAC Foundation’s Steve Gooding considers what else can be done to combat this deadly distraction. The first mobile phone call was made in 1973, by an engineer working for Motorola. Today 4.7 billion people across the globe subscribe to a mobile service.
  • Nearly 54,000 UK learner drivers rack up penalty points
    June 26, 2014
    New research from insurance price comparison website Confused.com has found that there are currently nearly 54,000 learner drivers in the UK who have penalty points on their provisional licence. The findings, obtained from the Driver and Vehicle Licensing Authority, reveal that learner drivers are racking up penalty points for motoring offences before officially passing their driving test. According to official figures 53,988 provisional licence holders have valid penalty points on their licence, meaning