Skip to main content

Pedestrian detection tech is big in Japan - and now coming to US

Sumitomo Pedestrian Detection sensor will be integrated into Iteris ClearMobility platform
By Adam Hill June 13, 2024 Read time: 2 mins
Shibuya Crossing in Tokyo: that's a lot of pedestrians (© Sean Pavone | Dreamstime.com)

The Sumitomo Pedestrian Detection sensor, widely used in Japan to make crossings safer for vulnerable road users, is coming to the US market.

Pedestrian fatalities in the US have increased since 2009; Sumitomo Electric Industries (SEI)'s advanced pedestrian detection sensor, launched in 2017, will be integrated into Iteris ClearMobility platform to be used on US roadways.

Currently operating in five regions in Japan, SEI says the product, which uses advanced radar technology to accurately detect pedestrians, has been instrumental in reducing traffic incidents, particularly among vulnerable populations such as the elderly. 

“This technical and commercial collaboration with Iteris marks a significant milestone for us, as we are committed to enhancing safety standards not only within Japan, but internationally as well,” said Hitoshi Hirata, general manager of Systems & Electronics Division of Sumitomo Electric. 

“By leveraging Iteris’ extensive market expertise and distribution network, we are confident that integrating our advanced pedestrian detection sensor into the ClearMobility Platform will set a new benchmark for safety and reliability for both American pedestrians and drivers."

Joe Bergera, CEO of Iteris, says the collaboration "is a testament to our shared vision for a safer, smarter mobility future". 

The detection system will provide new pedestrian mobility data for ClearMobility, which is designed to monitor, visualise and optimise mobility infrastructure for public sector agencies and private companies. 

For more information on companies in this article

Related Content

  • Machine vision’s image of road management’s future
    June 11, 2015
    Q-Free’s Marco Sinnema looks at how the commoditisation of high-quality vision-based solutions is widening their application. Machine vision technology’s entry into the ITS/traffic management sector has followed a classic top-down path. This is unsurprising given the extremely demanding performance criteria which are the standard in its market of origin, manufacturing processing. Very high image qualities combined with frame rates often in the hundreds per second range resulted in vision systems with capabi
  • Wireless traffic data in real time
    January 31, 2012
    The effect of moving objects on the electromagnetic landscape set up by cellular telephony networks can be detected and interpreted to give real-time traffic data across large geographical areas at low cost. Here, we revisit the Celldar concept. Global economic downturn has pushed public-sector agencies, transport administrations among them, to push even harder for cost efficiencies. Unfortunately, when it comes to transport safety and efficiency the public sector often has to work up to a cost rather than
  • Vendor's eye view of US economic stimulus programme
    March 12, 2012
    Pete Goldin explores the impact of the US economic stimulus programme on the ITS industry from the ITS vendor perspective
  • Connected and self-driving cars ‘poised for growth’
    April 13, 2015
    Autonomous vehicles will enter mass production by 2020 as more and more major auto makers in recent years have committed to their R&D, according to Topology, a division of TrendForce. Furthermore, the scale of the market will likely surpass a million vehicle mark by 2035. Eric Chang, analyst for Topology, stated the future development of autonomous vehicles will depend on the following technologies: sensors for reading biological data inside vehicle and environmental data outside; communication technology;