Skip to main content

Pedestrian detection tech is big in Japan - and now coming to US

Sumitomo Pedestrian Detection sensor will be integrated into Iteris ClearMobility platform
By Adam Hill June 13, 2024 Read time: 2 mins
Shibuya Crossing in Tokyo: that's a lot of pedestrians (© Sean Pavone | Dreamstime.com)

The Sumitomo Pedestrian Detection sensor, widely used in Japan to make crossings safer for vulnerable road users, is coming to the US market.

Pedestrian fatalities in the US have increased since 2009; Sumitomo Electric Industries (SEI)'s advanced pedestrian detection sensor, launched in 2017, will be integrated into Iteris ClearMobility platform to be used on US roadways.

Currently operating in five regions in Japan, SEI says the product, which uses advanced radar technology to accurately detect pedestrians, has been instrumental in reducing traffic incidents, particularly among vulnerable populations such as the elderly. 

“This technical and commercial collaboration with Iteris marks a significant milestone for us, as we are committed to enhancing safety standards not only within Japan, but internationally as well,” said Hitoshi Hirata, general manager of Systems & Electronics Division of Sumitomo Electric. 

“By leveraging Iteris’ extensive market expertise and distribution network, we are confident that integrating our advanced pedestrian detection sensor into the ClearMobility Platform will set a new benchmark for safety and reliability for both American pedestrians and drivers."

Joe Bergera, CEO of Iteris, says the collaboration "is a testament to our shared vision for a safer, smarter mobility future". 

The detection system will provide new pedestrian mobility data for ClearMobility, which is designed to monitor, visualise and optimise mobility infrastructure for public sector agencies and private companies. 

For more information on companies in this article

Related Content

  • Necessity is the mother of invention
    April 6, 2016
    The Netherlands aims to lead Europe, and the world, in the area of cooperative ITS and smart mobility. That’s not an aspiration – it’s a necessity as Frans op de Beek, principal advisor for traffic management and ITS within the Rijkswaterstaat, the Ministry for Infrastructure and the Environment, explains.
  • Kapsch announces distribution of 100 millionth OBU
    October 12, 2016
    ITS specialist Kapsch has used this week’s ITS World Congress in Melbourne to announce a major milestone: the distribution of 100 million of its on-board-units (OBUs). It held a celebratory function hosted by company CEO Georg Kapsch on Tuesday at its stand to mark this achievement, which it passed in January this year.
  • ITS market size ‘to reach US$38.68 billion by 2020’
    December 21, 2015
    The global ITS market is expected to reach US$38.68 billion by 2020, according to a new study by Grand View Research. Increasing demand for alleviating traffic congestion and growing need for enhancing existing transportation networks is expected to drive demand over the forecast period. Growing urban population and increased fund allotment by various governments across the globe is driving need for advanced transportation network. This is estimated to be fulfilled by proper use of wireless communication
  • US updates ITS strategy for Connected Vehicle deployment
    March 16, 2015
    Jon Masters looks at the USDOT’s new ITS Strategic Plan for the next five years. Emphasis and direction for the next five years of Government led ITS research in the United States has been framed within a new ITS Strategic Plan. The US Department for Transportation’s (USDOT) ITS Joint Program Office (JPO) published the report at the tail end of 2014 after concluding a two-year ITS industry consultation process. The Plan identifies a vision to transform the way society moves and the ITS JPO’s aim of advancin