Skip to main content

Swedish public transport map asks people to walk instead

Västtrafik creates new route map detailing how many footsteps are between stops
By Adam Hill July 1, 2020 Read time: 1 min
Västtrafik's new 'walking' map of Gothenburg (credit: Forsman & Bodenfors)

A public transport company in the city of Gothenburg, Sweden, is asking travellers to walk rather than take its buses and trams.

To promote social distancing and to ease overcrowding, Västtrafik has produced a new version of its map showing the number of steps between bus and tram stops in the city - calling it "a simple reminder that distances are actually quite short in the city centre".

“If more people have the possibility to walk instead of taking the bus or tram in Gothenburg, we encourage that," said Lars Backström, CEO of Västtrafik. 

"That way we make it safer for those who really need to use public transport."

The company says that people are already choosing alternatives to public transport post-Covid, taking the bus or cycling to work. 

More than 30% claim they walk more now compared to before the pandemic, it adds.

The new map is featured in print adverts and on billboards as part of an initiative created by Forsman & Bodenfors.

For more information on companies in this article

Related Content

  • Volvo launches ElectriCity bus project in Sweden
    June 18, 2013
    Buses that glide noiselessly without emissions, that pick up passengers indoors and which are powered by a renewable source of electricity – this will become a reality in 2015, if a new initiative in the Swedish city of Gothenburg is successful. Behind the initiative, known as ElectriCity, is the Volvo Group, in cooperation with the Swedish Energy Agency, the City of Gothenburg, Västtrafik, Lindholmen Science Park and Johanneberg Science Park. The aim is to make buses powered entirely by electricity from r
  • The scourge of poor air quality and rising pollution levels and how they can be tackled
    December 20, 2021
    Arguably, air pollution is one of the greatest challenges facing our world today. It impacts people, economies and the environment. It is clear that policymakers must act swiftly to improve air quality. ITS has a huge role to play in providing solutions. Here, Swarco, as a solution provider, shares inside tips on how to use modern ITS to save lives, economies and the environment.
  • New Haven shows small can be beautiful
    October 22, 2014
    Connecticut’s new administration is using smart policy and ITS solutions to bridge social divides. Andrew Bardin Williams investigates. With only 130,000 residents, New Haven can hardly be called a metropolis. Measuring less than 502km (18 square miles), the city is huddled against the coast, squeezed between two mountains (appropriately called East Rock and West Rock) that, at 111m and 213m (366ft and 700ft) respectively, can hardly be called mountains. The airport is small and has limited service, and th
  • Asecap Days delves beneath the surface of tolling
    August 8, 2017
    Colin Sowman picks his highlights from Asecap’s 45th annual Study and Information Days in Paris. European tolling association Asecap holds annual Study & Information Days, provides delegates with updates on the latest moves and thinking in the tolling sector and is a key meeting place for concessionaires from 22 countries. The importance of road transport to the French economy was highlighted by the country’s director general of transport infrastructures, François Poupard, in the opening session. He told th