Swedish public transport map asks people to walk instead

Västtrafik creates new route map detailing how many footsteps are between stops
By Adam Hill July 1, 2020 Read time: 1 min
Västtrafik's new 'walking' map of Gothenburg (credit: Forsman & Bodenfors)

A public transport company in the city of Gothenburg, Sweden, is asking travellers to walk rather than take its buses and trams.

To promote social distancing and to ease overcrowding, Västtrafik has produced a new version of its map showing the number of steps between bus and tram stops in the city - calling it "a simple reminder that distances are actually quite short in the city centre".

“If more people have the possibility to walk instead of taking the bus or tram in Gothenburg, we encourage that," said Lars Backström, CEO of Västtrafik. 

"That way we make it safer for those who really need to use public transport."

The company says that people are already choosing alternatives to public transport post-Covid, taking the bus or cycling to work. 

More than 30% claim they walk more now compared to before the pandemic, it adds.

The new map is featured in print adverts and on billboards as part of an initiative created by Forsman & Bodenfors.

Mass Transit & MaaS

For more information on companies in this article

Related Content

  • UK government invests £7m to boost cycle safety
    February 27, 2018
    The UK government will invest £7m ($5m) in cycling projects to improve road safety and create more bike-friendly areas that encourage more people to cycle as part of everyday journeys. It is part of the Department of Transport’s (DoT’s) cycle safety review, which aims to ensure that the country’s roads are as safe as possible for everyone using them. Eight cities, which have already received help from the government to promote cycling, will be able to bid for an additional £6.5m ($4.6m) of funding to
    Read More
  • Brooklyn eyes Bogota’s BRT system
    June 17, 2016
    David Crawford considers the increased interest in bus rapid transit and looks that the latest trends. Bus rapid transit (BRT) is gaining an increasingly high profile in the US public transport agenda, for two main reasons. One is the potential for ‘trains on wheels’ to save substantially on installation costs as compared with other modes such as underground metros or light-rail transit. Another, highlighted in the case of New York City, is the value of having a rapid surface-based alternative available whe
    Read More
  • Multi-modal transport system key to liveable city development
    June 20, 2012
    Malaysia’s Economic Transformation Programme aims to transform Kuala Lumpur into one of the world’s most liveable cities. Mohd Nur Kamal, CEO of SPAD, Malaysia’s Land Transport Commission, explains how a world class multi-modal transport system will be key to reaching that goal Superficially, Kuala Lumpur, or KL as it is commonly known, is the model of a vibrant, modern, cosmopolitan city to equal any in the world. The Petronas Twin Towers, an iconic global symbol of Malaysia, are surrounded by stunningly
    Read More
  • Øresund bridges the front line for border crossing traffic
    September 15, 2016
    Timothy Compston considers the challenges faced by the operators of the Øresund Bridge between Denmark and Sweden, the largest structure of its kind across Europe. In light of the concerns about the ongoing security threat and the unprecedented flow of migrants, many of the countries that make up the Schengen Area in Europe have re-introduced border controls. For its part, Sweden has rolled out ID checks for train, bus and ferry passengers from Denmark placing the landmark Øresund Bridge very much on the fr
    Read More

Highlighted Content