Skip to main content

Swedish public transport map asks people to walk instead

Västtrafik creates new route map detailing how many footsteps are between stops
By Adam Hill July 1, 2020 Read time: 1 min
Västtrafik's new 'walking' map of Gothenburg (credit: Forsman & Bodenfors)

A public transport company in the city of Gothenburg, Sweden, is asking travellers to walk rather than take its buses and trams.

To promote social distancing and to ease overcrowding, Västtrafik has produced a new version of its map showing the number of steps between bus and tram stops in the city - calling it "a simple reminder that distances are actually quite short in the city centre".

“If more people have the possibility to walk instead of taking the bus or tram in Gothenburg, we encourage that," said Lars Backström, CEO of Västtrafik. 

"That way we make it safer for those who really need to use public transport."

The company says that people are already choosing alternatives to public transport post-Covid, taking the bus or cycling to work. 

More than 30% claim they walk more now compared to before the pandemic, it adds.

The new map is featured in print adverts and on billboards as part of an initiative created by Forsman & Bodenfors.

For more information on companies in this article

Related Content

  • Why integrated traffic management needs a cohesive approach
    April 10, 2012
    Traffic control is increasingly being viewed as one essential element of a wider ‘system of systems’ – the smart city. Jason Barnes, Jon Masters and David Crawford report on latest ideas and efforts for making cities ‘smarter’ Virtually every element of the fabric and utilitarian operations that make urban areas tick can now be found somewhere in the mix that is the ‘smart city’ agenda. Ideas have expanded and projects pursued in different directions as the rhetoric on making cities ‘smarter’ has grown. App
  • Authorities look to MaaS for new solutions and cost savings
    July 18, 2017
    The structure of society and the way in which our cities work will be completely transformed by Mobility as a Service (MaaS), Finland’s minister of transport and communications Anne Berner, told ITS International’s recent MaaS Market conference 2017 in London. In her keynote address, Berner told a packed audience of more than 200 ITS professionals that MaaS has the potential to help governments around the world meet their big city targets such as the rate of employment, the environment, the efficient use of
  • Promoting cycling is the solution to congestion and pollution
    August 20, 2015
    Cycling offers health, air quality and road space/parking benefits, promoting governments and the EU to look at tax and technology initiatives. David Crawford reports. One way to improve urban air quality is to make green alternatives to car use financially attractive. Incentivising employees to switch their travel-to-work mode to using their own bikes could increase cycling’s modal share of commuting travel by 50%, a recent French research project suggests. The country’s government already subsidises pu
  • CoMotion LA Live 2020: report
    November 30, 2020
    November’s CoMotion LA Live event looked at new technology, emerging partnerships – and how Joe Biden’s ‘super-commuter’ status might just stand future mobility in good stead