Swedish public transport map asks people to walk instead

Västtrafik creates new route map detailing how many footsteps are between stops
By Adam Hill July 1, 2020 Read time: 1 min
Västtrafik's new 'walking' map of Gothenburg (credit: Forsman & Bodenfors)

A public transport company in the city of Gothenburg, Sweden, is asking travellers to walk rather than take its buses and trams.

To promote social distancing and to ease overcrowding, Västtrafik has produced a new version of its map showing the number of steps between bus and tram stops in the city - calling it "a simple reminder that distances are actually quite short in the city centre".

“If more people have the possibility to walk instead of taking the bus or tram in Gothenburg, we encourage that," said Lars Backström, CEO of Västtrafik. 

"That way we make it safer for those who really need to use public transport."

The company says that people are already choosing alternatives to public transport post-Covid, taking the bus or cycling to work. 

More than 30% claim they walk more now compared to before the pandemic, it adds.

The new map is featured in print adverts and on billboards as part of an initiative created by Forsman & Bodenfors.

Mass Transit & MaaS

For more information on companies in this article

Related Content

  • New approach to data handling aids development of smarter cities
    January 11, 2013
    David Crawford has been to the Irish capital to see a potent memorandum of understanding at work. An imaginative collaboration between the world’s largest IT company and one of Europe’s smaller capital cities is demonstrating a new approach to data handling that could have far reaching implications for urban public transport worldwide. A close working relationship between IBM and Dublin City Council (DCC) dates from 2010. The IT giant was looking for a local transport authority as partner for testing IBM’s
    Read More
  • New approach to data handling aids development of smarter cities
    January 14, 2013
    David Crawford has been to the Irish capital to see a potent memorandum of understanding at work. An imaginative collaboration between the world’s largest IT company and one of Europe’s smaller capital cities is demonstrating a new approach to data handling that could have far reaching implications for urban public transport worldwide. A close working relationship between IBM and Dublin City Council (DCC) dates from 2010.
    Read More
  • New technology revolution in urban traffic control?
    January 26, 2012
    Urban traffic control is a well-defined and practised art. Nevertheless, there are technologies here and on the horizon with the potential to revolutionise how we do things. By Gavin Jackman and Andrew Kirkham, TRL, and Jason Barnes. Distributed monitoring and control of urban traffic networks and flows is nothing new. PC-based Urban Traffic Control (UTC) is now well established and operating in many locations around the world. However, it is worth considering the effects of the huge growth in the use of sm
    Read More
  • US updates ITS strategy for Connected Vehicle deployment
    March 16, 2015
    Jon Masters looks at the USDOT’s new ITS Strategic Plan for the next five years. Emphasis and direction for the next five years of Government led ITS research in the United States has been framed within a new ITS Strategic Plan. The US Department for Transportation’s (USDOT) ITS Joint Program Office (JPO) published the report at the tail end of 2014 after concluding a two-year ITS industry consultation process. The Plan identifies a vision to transform the way society moves and the ITS JPO’s aim of advancin
    Read More

Highlighted Content