Skip to main content

Spin pledges £100,000 to mobility research

Initial focus is on safety and will include data from Vivacity Labs' AI and IoT sensors 
December 3, 2020 Read time: 3 mins
Spin study will explore where e-scooter users most often ride (© Andreistanescu | Dreamstime.com)

Spin has committed a micromobility research fund of £100,000 to explore opportunities and answer questions the industry faces as it matures. 

In a blog post, Spin says the fund will support mobility organisations and researchers such as Elisabetta Cherchi (professor of transport at University of Newcastle) and Ralph Buehler (professor, urban affairs and planning at Virginia Tech) in the initial research topic: safety. 

Josh Johnson, public policy manager at Spin, says: “The willingness to share independent research and learnings about the adoption of e-scooters with key stakeholders has become less of a priority for operators and this needs to change."

"Spin is committed to improving and advancing micromobility policy frameworks globally in the markets we operate in.”

Johnson explains the company will share best practices around how to best integrate e-scooters into local transport networks while “maximising safety of all road users”.

Spin is preparing the first piece of research in the UK town of Milton Keynes and is hoping to extend it to London if its application to operate in the UK capital is successful. 

The study will explore where e-scooter users ride most often, the frequency of safety incidents and the factors that impact real or perceived safety of e-scooters for users and non-users.

Additionally, the project will include consumer surveys and data gathered from Vivacity Labs’ on-street artificial intelligence (AI) and Internet of Things (IoT) sensors that monitor how e-scooter riders interact with pedestrians, cyclists and cars.

The researchers will have access to anonymised e-scooter GPS as well. 

Spin says Vivacity’s roadside sensors employ machine learning algorithms to detect near-miss incidents and can analyse movement patterns of cyclists and pedestrians, as well as vehicles without on-board modems or other networking hardware.

This data will help researchers understand why near-misses happen and what could be done to minimise them, the company adds. 

According to Spin, all data shared by the sensors is anonymised with video feeds discarded at source, enabling safer roads without intruding on privacy.

The micromobility operator recognises the research may allow it to see a mapping of safe routes based on riding patterns and user feedback and recommendations on how local authorities and operators could encourage riders towards a safer use of e-scooters. 

It may also provide recommendations for infrastructure improvements and other policy changes to enhance roadway safety for all users.

Other UK partners include Robin Hickman (professor of transport and city planning at University College London) and Roger Woodman (assistant professor of human factors at University of Warwick).

US participants also comprise Sebastian Castellanos (research program lead at Numo) and Stephanie Seki (mobility partnerships manager at Populus).

For more information on companies in this article

Related Content

  • Are truck bans the wrong move in the battle for air quality
    June 29, 2016
    Low emission zones and heavy goods vehicles’ access to city centres may at first glance appear attractive but how effective are such controls? Jon Masters reviews emerging trends across Europe. Around 1,700 European cities have implemented low emission zones (LEZs) and in addition some have restricted city centre access for heavy goods vehicles (HGVs). Even those that restrict HGV access, such as Paris and Rome, allow exemptions at certain times and for particular classes of vehicle. But with what effect?
  • Data crunching ‘can prevent cars crashing’
    March 25, 2013
    Having already cut traffic collisions resulting in injuries and deaths by nearly forty per cent in five years by analysing patterns from data it has collected, the city of Edmonton, Canada, is using predictive technologies to increase road safety even more. The city’s Office of Traffic Safety (OTS) has installed as many as 200 digital signs as just one element of an innovative traffic safety program that has dramatically reduced vehicle collisions in the Edmonton region since OTS launched in late 2006. Unde
  • UK transport planning not giving sufficient priority to air quality, say researchers
    August 31, 2016
    According to two university researchers, UK transport planning is not sufficiently taking into account the environmental impacts of transport choices. Their report, which is due to be presented at the Royal Geographical Society (with IBG) Annual International Conference today, says that road transport is the principal cause of air pollution in over 95 per cent of legally designated “Air Quality Management Areas” in the UK. Current estimates are that over 50,000 deaths a year can be attributed to air polluti
  • ITS homes in on cycling safety
    April 9, 2014
    A new generation of ITS equipment is helping road authorities get to grips with cycle safety – and not a moment too soon as Colin Sowman discovers. Cyclists - remember them? Apparently not. At least not according to the OECD 2013 report Cycling, Health and Safety which contains the statement: ‘Cyclists are often forgotten in the design of the road traffic system’. Looking through the statistics that exist (each country appears to compile them differently) it is not difficult to see how such a conclusion cou