Skip to main content

Spin pledges £100,000 to mobility research

Initial focus is on safety and will include data from Vivacity Labs' AI and IoT sensors 
December 3, 2020 Read time: 3 mins
Spin study will explore where e-scooter users most often ride (© Andreistanescu | Dreamstime.com)

Spin has committed a micromobility research fund of £100,000 to explore opportunities and answer questions the industry faces as it matures. 

In a blog post, Spin says the fund will support mobility organisations and researchers such as Elisabetta Cherchi (professor of transport at University of Newcastle) and Ralph Buehler (professor, urban affairs and planning at Virginia Tech) in the initial research topic: safety. 

Josh Johnson, public policy manager at Spin, says: “The willingness to share independent research and learnings about the adoption of e-scooters with key stakeholders has become less of a priority for operators and this needs to change."

"Spin is committed to improving and advancing micromobility policy frameworks globally in the markets we operate in.”

Johnson explains the company will share best practices around how to best integrate e-scooters into local transport networks while “maximising safety of all road users”.

Spin is preparing the first piece of research in the UK town of Milton Keynes and is hoping to extend it to London if its application to operate in the UK capital is successful. 

The study will explore where e-scooter users ride most often, the frequency of safety incidents and the factors that impact real or perceived safety of e-scooters for users and non-users.

Additionally, the project will include consumer surveys and data gathered from Vivacity Labs’ on-street artificial intelligence (AI) and Internet of Things (IoT) sensors that monitor how e-scooter riders interact with pedestrians, cyclists and cars.

The researchers will have access to anonymised e-scooter GPS as well. 

Spin says Vivacity’s roadside sensors employ machine learning algorithms to detect near-miss incidents and can analyse movement patterns of cyclists and pedestrians, as well as vehicles without on-board modems or other networking hardware.

This data will help researchers understand why near-misses happen and what could be done to minimise them, the company adds. 

According to Spin, all data shared by the sensors is anonymised with video feeds discarded at source, enabling safer roads without intruding on privacy.

The micromobility operator recognises the research may allow it to see a mapping of safe routes based on riding patterns and user feedback and recommendations on how local authorities and operators could encourage riders towards a safer use of e-scooters. 

It may also provide recommendations for infrastructure improvements and other policy changes to enhance roadway safety for all users.

Other UK partners include Robin Hickman (professor of transport and city planning at University College London) and Roger Woodman (assistant professor of human factors at University of Warwick).

US participants also comprise Sebastian Castellanos (research program lead at Numo) and Stephanie Seki (mobility partnerships manager at Populus).

For more information on companies in this article

Related Content

  • Here are the ITS America Awards finalists
    December 7, 2021
    The Best of ITS and Best of Mobility on Demand (MOD) finalists have been selected by a distinguished panel and now the winners will be judged LIVE - by you, the attendees!
  • Velodyne applies AI to traffic monitoring 
    May 18, 2021
    Lidar-based AI traffic solution installed at multiple intersections in New Brunswick, New Jersey
  • Data holds the key to combating VRU casualties
    May 8, 2015
    Accident analysis software can help authorities identify common causes and make best use of their budgets, as Will Baron explains. More than 1.2 million people die on the world’s roads each year and according to the World Health Organisation, half of these are pedestrians and vulnerable road users (those whose vehicle does not have a protective shell, such as motorcyclists and cyclists). While much has been done to improve road safety and cut the number of deaths and serious injuries on our roads, a great d
  • Study ‘shows more bicyclists on road means fewer collisions’
    June 25, 2014
    A study of cycle versus vehicle accidents carried out by the University of Colorado, Denver (CU Denver) has found that the chance of collision decreased with more cyclists. The risk of accident was relatively high at intersections with less than 200 cyclists per day. “Anywhere above this threshold is where we are seeing the largest safety benefits,” said co-author Wesley Marshall, PhD, PE, assistant professor of civil engineering at CU Denver’s College of Engineering and Applied Science. The reasons for