Skip to main content

MaaS Global 'reorganises' for 'new route'

Mobility as a Service specialist lays off staff and seeks new partners as it reviews operations
By Adam Hill October 12, 2022 Read time: 2 mins
MaaS Global needs to 'plan a new route to be able to deliver on our mission' (© Adrea | Dreamstime.com)

MaaS Global, the Mobility as a Service company behind the Whim app, says it is "reorganising" but has found new partners to move forward.

From its base in Helsinki, Finland, the Whim app has been so far rolled out in countries including Japan, Austria, UK, Switzerland and Belgium, but the firm is now "evaluating all of our country operations".

Some MaaS Global staff are also being laid off, founder Sampo Hietenan revealed in a LinkedIn post: "We all know that start-up life is a rollercoaster ride and as for many, the recent months have been quite tough for MaaS Global."

"Thankfully we have new partners to take the first steps on our new route together," he wrote, promising more news 'soon'.

In May, the company announced that it had hit €1m in monthly recurring revenue for the first time. But times have remained tough: while regular travel behaviour is returning and there is "strong growth" in Whim app usage, "the funding environment and investor expectations for start-ups like us shifted significantly".

"Building something completely new involves risks and these latest market developments have forced us to plan a new route to be able to deliver on our mission," he adds.

"Unfortunately that means that some of our talented colleagues are now looking for new opportunities. Every single one of them has played an important part in our company."

Hietenan posted a link where companies interested in hiring ex-MaaS Global staff could leave their contact details "and we will help to connect you to a group that has proven their skills and resilience in creating something unique".

"Our goal has not changed: we want to bring Mobility as a Service to people, and we believe that MaaS can help create more livable cities and a better planet," his post concludes.

In 2019 MaaS Global announced BP had invested in the company and revealed that the company also has "car manufacturers, bus operators, insurance companies and transport service providers as investors".

Related Content

  • Mobility as a Service gaining traction in US and Europe
    December 15, 2015
    As Mobility as a Service starts to move into the mainstream of transport planning, David Crawford compares European and North American initiatives. Mobility as a Service (MaaS) is a concept fast gaining traction on both sides of the Atlantic as a way of giving travellers digital multimodal one-stop shops and journey planning tools as an alternative to private car use. Planned delivery methods include subscription-based travel packages in Europe, and 'mobility aggregator' apps, including employee commute ben
  • MaaS Market London: transport revolution
    June 11, 2019
    ITS International’s third MaaS Market conference in London provoked lively discussions about micromobility, AVs, the stupidity of car drivers - and Star Trek. Adam Hill was taking notes…
  • MaaS: A global wave that’s starting to break
    January 3, 2024
    Mobility as a Service – or whatever we’re going to end up calling it – makes sense in a world which is looking for less carbon-intensive ways of getting around. John Nuutinen of SkedGo talks to Adam Hill
  • Whim offers new unlimited and monthly packages, Helsinki
    December 4, 2017
    MaaS Global has launched two new mobility packages in Helsinki that combines public transport, taxi services and car rental, via its mobile app, Whim. The unlimited monthly deal offers free access to all modes of transport for €499 (£440) while the urban monthly package provides an unlimited number HSL single tickets and price-capped 10-euro taxi rides in a 5km radius. Additionally, it offers a fixed €49 (£43) per day Veho car rental option.