Skip to main content

Italy gets micromobility boost from Enel X and Bird

Last-mile app-based solution links up EV charger and scooter firms
By Adam Hill July 1, 2020 Read time: 2 mins
Bird: now available on JuicePass (© David Tonelson | Dreamstime.com)

Customers of electric vehicle (EV) charging specialist Enel X will also be able to rent Bird e-scooters in Italian cities as part of a last-mile initiative to take pressure off urban streets.

The idea is that EV drivers with the Enel X JuicePass app will be able to park and refuel at public charging points and continue their journeys on Bird scooters for "a fully integrated mobility experience".

The companies have been collaborating since last year, and have now added a section to JuicePass which gives access to more than 5,000 Bird scooters in places such as Turin, Rome, Milan, Verona, Rimini and Pesaro. 

"Our partnership with Bird allows us to offer JuicePass users a unique travel experience within cities and a valid alternative to traditional means of transport, thanks to which traffic flows in our cities can also be eased," said Alberto Piglia, head of e-mobility at Enel X. 

"Our goal is to provide a last-mile solution that, when combined with EVs and public transport, makes cities more livable and safer for everyone.” said Cristina Donofrio, general manager, Italy, at Bird.

JuicePass users will be redirected to the Bird app to book the nearest scooter identified on the map. 

The companies insist: "At the end of the journey, the scooter must be parked in a safe place that does not interfere with pedestrians and vehicles." 

There is a charge for unlocking the scooter and a per-minute fee. 
 

Related Content

  • January 29, 2025
    Moovit and Distribusion team up for travel
    Network of European transport operators will be connected to mobility app
  • July 10, 2019
    Micromobility must focus on safety, says Trafi
    Micromobility must focus on safety and lowering accidents as much as possible, says technology firm Trafi. Speaking at the TaaS (Transportation as a Service) Conference in the UK city of Birmingham this week, Sigrid Dalberg-Krajewski, head of marketing and communications at Trafi, says electric scooters can be unlocked by someone who is drunk or under the age of 18. “But it is not only about restricting usage, it is also about connecting cities in the suburban areas and how to incentivise these people
  • March 30, 2017
    Smart parking technologies: solving drivers parking pain
    Smarter parking can benefit city authorities and other road users as well as drivers looking for a space, argues Dr Graham Cookson. As witnessed by the recent announcements at the Consumer Electronics Show, the automotive industry continues to focus on the driving experience; moving from speed and handling towards safety and efficiency.
  • November 26, 2013
    New markets for travel information apps
    Purpose-designed travel information apps are emerging to support the real estate market in the US – and potentially more widely – in a major diversification away from the conventional automotive and navigation device sectors. In July 2013, Washington State-based Imprev, which develops web-based marketing support aids for realtors, announced its App Generator. Claimed as an industry first, this enables property businesses to create their own branded mobile apps to give away as marketing tools to potential