Skip to main content

Flare partners with Joyride to boost micromobility safety

Enhanced incident avoidance capabilities will help protect vulnerable road users
By Andrew Stone August 11, 2023 Read time: 3 mins
Joyride's tools are designed to minimise collisions (© Yuri Arcurs | Dreamstime.com)

Micromobility software platform Joyride is partnering with automatic incident detection network Flare Aware in a bid to boost micromobility safety for e-bike and e-scooter riders.

One of the primary reasons for road traffic collisions is a lack of driver awareness, particularly regarding vulnerable road users such as e-bike or e-scooter riders. The Flare Aware Network aims to tackle this issue by creating a connection between micromobility users and drivers.

The network provides incident avoidance capabilities by pre-warning drivers when a vulnerable road user, such as an e-scooter rider, is in their blind spot. By joining the network, riders in turn gain access to incident avoidance capabilities that can prevent accidents caused by human error.

The integration of Flare also enables micromobility operators to analyse and share incident data with local authorities, contributing to the design of safer streets and improved infrastructure for all road users.

Flare Aware will be available to the micromobility operators that Joyride serves as an app plug-in that users can opt to use without needing to add additional hardware, running in the background of Joyride’s customised micromobility rental Rider App.

Adding the kind of enhanced safety features afforded by Flare Aware may well soon become a requirement with city authorities, says Vince Cifani, Joyride founder and CEO: “Large micromobility operators are already using this technology, and it will soon become industry standard. Independent operators vying for permits will require this safety advantage in order to stay competitive.”

The partnership adds to Joyride’s suite of existing safety features, including vehicle usage tutorials, safe riding gamification tools and instant reporting tools, which are designed to maximise the ride experience while minimising crashes and vehicle damage for fleet operators and users.

                                                                                                                    

Meanwhile, Flare's incident detection platform will also be used in Voi's rental scooters, with all Voi vehicles on the pre-warning Flare Aware network used by delivery fleets and large vehicles. 

Charlie Wilson, chief commercial officer at Flare, said: “Improved safety is universally called out as a requirement across the micromobility industry, so we are delighted to be working with such an innovative and conscious partner in this area with Voi."

Soff Razavi, head of road safety at Voi, said: "Flare's advanced safety technology will help us to detect and prevent accidents, and ensure that our riders have the safest possible experience. We believe that this partnership will help to transform the micromobility industry and make it safer for everyone." 

For more information on companies in this article

Related Content

  • TISPOL conference sheds new light on VRUs
    June 2, 2016
    Geoff Hadwick reports on TISPOL’s efforts to protect vulnerable road users. At its annual conference in Manchester, TISPOL, the pan-European roads police organisation, called for the better protection of vulnerable road users. The statistics show a worrying trend as, since the turn of the century began, it is only the passenger car sector that is reducing its share of the overall EU fatality stats. Cyclists, motorcyclists and the elderly are all continuing to see their share of the figures worsen.
  • How Idemia is revolutionising road safety
    March 18, 2024
    One of the main contributing factors to road accidents is speeding vehicles. However, in recent years, distracted drivers have also become a prominent cause. According to the World Health Organisation, “drivers using mobile phones are approximately four times more likely to be involved in a collision.”
  • Huawei advocates for change
    April 23, 2025
    Achieving technological change also requires a shift in mindset, as Jacky Wang, vice president of Huawei’s Smart Transportation business unit, explains
  • HGVs without safety equipment to be banned from London
    February 6, 2015
    Britain’s first Safer Lorry Scheme, a London-wide ban on any lorry not fitted with safety equipment to protect cyclists and pedestrians, has been given the go ahead by the mayor, Transport for London (TfL) and London Councils. The scheme received 90 per cent support in a public consultation Traffic orders implementing the scheme are currently being published. Installation of road signs at the London boundary, training of police officers and information campaigns with drivers and hauliers have all started