Skip to main content

On-demand transport for Reykjavík airport

The Routing Company has partnered with Icelandic national operator Bus4U
By Adam Hill May 31, 2024 Read time: 2 mins
The new Bus4U service provides on-demand home-to-work transportation for 2,000 employees at the airport (© Taras Bodnar | Dreamstime.com)

Public transit routing specialist The Routing Company (TRC) is partnering with Icelandic national operator Bus4U, to provide on-demand transport around Keflavík International Airport.

Launching next week, this is the first time TRC’s Pingo app and platform will be available in Iceland.

The airport serves the capital Reykjavík, around 50km away, and the new Bus4U service provides on-demand home-to-work transportation for 2,000 employees at the airport, including those from airline Icelandair and airport operator Isavia.

“With a focus on extending existing transport networks and building greater flexibility into modal options, local employers and Bus4U have chosen to unleash the best of what our products can deliver,” said Dami Adebayo, director of partnerships at TRC.

"We are providing a sustainable alternative to car use, and improving the daily commuting experience through flexible, responsive, and convenient shared buses.”

TRC’s Ride Pingo mobile app and Pingo products will provide on-demand trips, with booking and dispatching completed by TRC’s Pingo Dashboard operations management tool. 

It will provide service when fixed transport lines are not in operation and will use TRC’s Pingo Journey and Pingo Venues features, the latter of which directs drivers and riders to convenient pick-up and drop-off locations, and allows fleet managers to route all requests to specific points within the service area.

“We believe this will be a groundbreaking service for airport employees and it will open up other opportunities to provide on-demand transport services in Iceland,” said Sævar Baldursson, Bus4U chief executive officer.

Related Content

  • March 6, 2017
    On-demand is Denver’s command
    While demand responsive transit overcomes many problems, it has been too expensive to provide for the general public but Denver believes it may have found a solution. Cost-efficiently meeting fluctuating passenger levels within available resources can prove a serious challenge for general publicoriented demand responsive transit. There is growing US interest in this mode - as distinct from the already established use of demand responsive transit for specialised needs, such as paratransit for the disabled –
  • August 8, 2018
    Mobilising data for the future of urban transport
    It's not just gathering the data that's important, says Johan Herrlin - it's making sure that transport organisations share it with one another that will determine travellers' satisfaction. Data is transforming the way we move around cities, from family car journeys to the daily train commute. Gone are the days when travelling from A to B meant remembering your AA map and having to ask for directions at regular intervals. If you were trying to navigate London as a tourist a mere decade ago, it required
  • December 5, 2017
    Hamburg’s on-demand alternative to commuting by car
    As Hamburg is confirmed as the host for the 2021 ITS World Congress, David Crawford looks at the city’s moves towards enabling MaaS-type operations. Germany’s second-largest city, Hamburg, is pinning its civic reputation on having its promised all-electric, on-demand, shuttle bus ridesharing service up and running by 2018. Partners in the three-year project are regional metro and bus service provider Hamburger Hochbahn and Volkswagen Group’s Berlinbased mobility innovation subsidiary Moia, which was set
  • July 20, 2023
    Demand-responsive transport keeps things flexible
    Mobility needs change: Elena Ziller of OpenMove explains why demand-responsive transport is emerging as a hot mobility trend – and why it’s not without challenges