Skip to main content

On-demand transport for Reykjavík airport

The Routing Company has partnered with Icelandic national operator Bus4U
By Adam Hill May 31, 2024 Read time: 2 mins
The new Bus4U service provides on-demand home-to-work transportation for 2,000 employees at the airport (© Taras Bodnar | Dreamstime.com)

Public transit routing specialist The Routing Company (TRC) is partnering with Icelandic national operator Bus4U, to provide on-demand transport around Keflavík International Airport.

Launching next week, this is the first time TRC’s Pingo app and platform will be available in Iceland.

The airport serves the capital Reykjavík, around 50km away, and the new Bus4U service provides on-demand home-to-work transportation for 2,000 employees at the airport, including those from airline Icelandair and airport operator Isavia.

“With a focus on extending existing transport networks and building greater flexibility into modal options, local employers and Bus4U have chosen to unleash the best of what our products can deliver,” said Dami Adebayo, director of partnerships at TRC.

"We are providing a sustainable alternative to car use, and improving the daily commuting experience through flexible, responsive, and convenient shared buses.”

TRC’s Ride Pingo mobile app and Pingo products will provide on-demand trips, with booking and dispatching completed by TRC’s Pingo Dashboard operations management tool. 

It will provide service when fixed transport lines are not in operation and will use TRC’s Pingo Journey and Pingo Venues features, the latter of which directs drivers and riders to convenient pick-up and drop-off locations, and allows fleet managers to route all requests to specific points within the service area.

“We believe this will be a groundbreaking service for airport employees and it will open up other opportunities to provide on-demand transport services in Iceland,” said Sævar Baldursson, Bus4U chief executive officer.

Related Content

  • How can US transportation be ‘re-envisioned’?
    October 17, 2019
    In her address to this year’s ITS America Annual Meeting, congresswoman Eleanor Holmes Norton, chair of the House Subcommittee on Highways and Transit, called for a ‘re-envisioning’ of transportation. Her speech is below – and ITS International asks a number of US experts what they would like to see ‘re-envisioned’…

    I would like to welcome  ITS America to the nation’s capital.

  • City Tech to provide CTA occupancy insights 
    March 18, 2021
    Microsoft Azure tool will support data creation and analytics activities
  • Masabi and Uber enter ride-sharing and transit ticketing partnership
    April 12, 2018
    UK-based Masabi will add public transit mobile ticketing into Uber’s app as part of a strategic partnership. Once an agreement is reached with a transit agency, Uber users will be able to book and display public transit tickets within the application to enable seamless multimodal journeys. Masabi’s Justride SDK will power Uber's ticketing option. The system intends to allow third party applications to request fare types, make payments and deliver visual barcode mobile tickets to a passenger through a
  • OCTA launches on-demand microtransit service
    November 16, 2018
    The Orange County Transportation Authority (OCTA) has launched an on-demand microtransit programme to help better match public transit services with how commuters want to travel. The one-year pilot, called OC Flex, will allow riders to take an eight-person shuttle between two zones – one in Huntington Beach and the northern city of Westminster and the other in three cities: Mission Viejo, Aliso Viejo and Laguna Niguel. Lisa Bartlett, OCTA chairwoman, says: "We hope that this innovative alternative will h