ITS America launches 3-year strategic plan

Message of inclusion reflects CEO Laura Chace's call to action at ITS World Congress 2022
By Adam Hill January 11, 2023 Read time: 2 mins
Chace emphasises making transportation technology and innovation 'accessible to all communities'

Safety, sustainability, smart tech and openness are the key tenets of ITS America's new three-year strategic plan.

"Safer. Greener. Smarter. For all" is the organisation's new vision, explained ITS America president & CEO Laura Chace.

This is strongly in tune with Chace's message at the ITS World Congress 2022 in Los Angeles, when she urged delegates to place a greater emphasis on including voices which are often not heard when it comes to planning ITS solutions.

“Who is missing from this conversation? Who do we need to bring in to this work?” she said back in September at the opening ceremony.

Launching the new vision this week, Chace said: “As the ITS and tech industries continue to transform and shift, we needed to put together a plan of action for widescale deployment that reflects community values around access and opportunity."

“As the country’s leading voice for the deployment of transportation technology, we refreshed our vision to reflect how technology can transform safety, sustainability, opportunity, and access for all. We can only make the world safer, greener and smarter if we are making transportation technology and innovation accessible to all communities.”

ITS technologies are ready for scaled deployment, the organisation says, and there is a need to educate and engage communities to leverage existing opportunities.

There are opportunities through the Infrastructure Investment and Jobs Act (IIJA) "to ensure technology benefits communities across the country from rural America to urban centre", ITS America concludes.

 

What is ITS America's 2023-2026 Strategic Plan?

Vision: A better future transformed by transportation technology and innovation.
Safer. Greener. Smarter. For all.

Mission: To be the leading voice advocating for the scaled deployment of innovative transportation
technology through policy, thought leadership, and developing a diverse workforce.

Guiding Principles
1. Focus on the user
2. Reimagine how we think about safety
3. Cultivate sustainability and resiliency
4. Champion equity, diversity, and inclusion in transportation and the workforce
5. Promote access and opportunity
6. Educate, engage, and convene stakeholders to listen and build consensus

Mass Transit & MaaS Enforcement Networking & Communication Systems Urban Traffic Control Air Quality & Weather Systems

For more information on companies in this article

Related Content

  • Transport in the round
    October 13, 2015
    The ITF’s Mary Crass tells Colin Sowman why future transport demands will require governments to overcome the silo effect of individual single-modal authorities. The only global multimodal transport policy organisation,” is how Mary Crass describes the International Transport Forum (ITF), which is housed at the Organisation for Economic Cooperation and Development (OECD). As head of policy and summit preparation at the ITF she says: “All other organisations are either regional or have a modal focus, we cove
    Read More
  • Rosa Rountree of AtkinsRéalis: 'I'm not entirely sure what it means to be a role model'
    July 4, 2024
    Rosa Rountree of AtkinsRéalis talks to Adam Hill about tolling, connections, technology, mentorship, acting intentionally - and why having a passion for teaching doesn’t mean you have to be a teacher
    Read More
  • US ITS sector needs strategic leadership
    January 31, 2012
    The US is losing its advantage in the ITS sector because of a lack of strategic leadership, according to a new report from the Information Technology and Innovation Foundation. Here, Stephen Ezell, one of the report's authors, talks to ITS International about what can be done to remedy the situation. A new report from the Information Technology and Innovation Foundation (ITIF), Explaining International IT Leadership: Intelligent Transportation Systems, makes for sobering reading within the US ITS community.
    Read More
  • Survey reveals smart cities are failing disabled people
    May 10, 2019
    Six out of ten global experts say smart cities are failing disabled people, according to a new survey. Smart Cities for All, a global initiative comprising non-profits G3it and World Enabled, says just 18% of experts confirm that the smart city initiatives familiar to them use international standards for ICT accessibility. ICT accessibility is the quality of a mainstream technology to be used by the widest range of users regardless of abilities or disabilities. The survey, based on 175 entrepreneurs in
    Read More

Highlighted Content