Skip to main content

Continental introduces latest head-up display

The latest augmented reality head-up display (AR-HUD) from automotive supplier Continental supplements the exterior view of traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. Developed from the previous HUD, the latest AR-HUD now the displays the reflected information where it becomes a part of the driving situation. Based on camera and radar data from the vehicle sensors and taking into account the vehicle dynamics data, digital map data and GPS position
September 24, 2014 Read time: 2 mins
Continental head-up display
The latest augmented reality head-up display (AR-HUD) from automotive supplier 260 Continental supplements the exterior view of traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. Developed from the previous HUD, the latest AR-HUD now the displays the reflected information where it becomes a part of the driving situation.

Based on camera and radar data from the vehicle sensors and taking into account the vehicle dynamics data, digital map data and GPS positioning, the device calculates a model of the real exterior view from the driver’s perspective and can position the information at the correct visual point.

When navigating, a virtual symbol inserted into the exterior view shows the vehicle trajectory on a curve in front of the vehicle.   The system also supports the use of adaptive cruise control (ACC); when ACC is enabled, a crescent-shaped marking in the AR-HUD highlights a vehicle detected in front.

The device also reflects navigation information in the real exterior view, allowing the driver to reverse without having to look back and forth between the navigation screen and the road.

For more information on companies in this article

Related Content

  • CES 2021 | Connecting cities
    March 1, 2021
    Covid-19 forced the Las Vegas Convention Center to close its doors for CES 2021, but the trade show’s online debut suggests the pandemic is helping cities
  • Geotoll’s payment app could be the smart answer to tolling interoperability
    July 30, 2013
    Jon Masters looks at a smartphone app which could be the ‘disruptive technology’ that eases the way to interoperability in tolling systems. Consumer demand may soon drive the biggest step change yet in tolling. In the United States a new start-up company, Geotoll, has launched a smartphone app for electronic toll payment. It is not beyond possibility that rapid growth of the market for smartphones will continue – an estimated 50% of US citizens and 80% of Europeans now have one – and that the Geotoll brand
  • Advanced telematics and integration to revolutionise global connected car market
    May 22, 2015
    Advanced infotainment systems, over-the-air (OTA) updates, big data analytics, mobility services and in-car security are key technologies that will shape the global connected car market in 2015. Human machine interface (HMI) input and output solutions, as well as, heads up display (HUD) are set to take centre stage. However, car makers must create consumer-centric HMI solutions that will strike a balance between reducing driver distraction and meeting consumer need for connected services. New analysis f
  • Righter shade of pale
    July 24, 2012
    Jon Tarleton, Quixote Transportation Technologies, Inc., talks about developments in mobile weather information gathering Quixote Transportation Technologies, Inc. (QTT) is promoting the greater use of mobile technologies to provide infill between fixed Road Weather Information System (RWIS) infrastructure. It is, the company says, a means of reducing the expense of providing comprehensive, network-wide coverage, particularly in geographic locations where the sheer number of centreline miles causes cost to