Skip to main content

Continental introduces latest head-up display

The latest augmented reality head-up display (AR-HUD) from automotive supplier Continental supplements the exterior view of traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. Developed from the previous HUD, the latest AR-HUD now the displays the reflected information where it becomes a part of the driving situation. Based on camera and radar data from the vehicle sensors and taking into account the vehicle dynamics data, digital map data and GPS position
September 24, 2014 Read time: 2 mins
Continental head-up display
The latest augmented reality head-up display (AR-HUD) from automotive supplier 260 Continental supplements the exterior view of traffic conditions in front of the vehicle with virtual information (augmentations) for the driver. Developed from the previous HUD, the latest AR-HUD now the displays the reflected information where it becomes a part of the driving situation.

Based on camera and radar data from the vehicle sensors and taking into account the vehicle dynamics data, digital map data and GPS positioning, the device calculates a model of the real exterior view from the driver’s perspective and can position the information at the correct visual point.

When navigating, a virtual symbol inserted into the exterior view shows the vehicle trajectory on a curve in front of the vehicle.   The system also supports the use of adaptive cruise control (ACC); when ACC is enabled, a crescent-shaped marking in the AR-HUD highlights a vehicle detected in front.

The device also reflects navigation information in the real exterior view, allowing the driver to reverse without having to look back and forth between the navigation screen and the road.

For more information on companies in this article

Related Content

  • Lidar lets planners see big picture in Chattanooga
    April 14, 2025
    The city of Chattanooga, Tennessee, is attempting to make its streets safer by using the largest deployment of Lidar-based traffic detection in the US. Adam Hill reports…
  • When weather warnings get hyperlocal
    August 24, 2016
    David Crawford looks at new technologies to cope with the age-old problem of driving in bad weather. On the 10-year average, between 2005 and 2014 bad weather contributed to more than 1.5 million vehicle crashes in the US each year, resulting in more than 800,000 injuries and 7,400 deaths. These were the findings of analysis by Booz Allen Hamilton of NHTSA data which concluded that the loss of life, hospital treatment and damage to assets costs an annual average of $42bn.
  • Growth of ANPR applications for enforcement, tolling and more
    February 1, 2012
    Automatic number plate recognition continues to find new applications beyond the traditional. In coming years, we can expect the application set to grow significantly Moore's Law has seen to it that computer processing power has improved out of all comparison in the 30-plus years since the first working Automatic Number Plate Recognition (ANPR) system was created by the UK's Police Scientific Development Branch. The attendant increases in systems' capabilities have resulted in ANPR being deployed globally
  • 3M sees big potential in ITS sector
    December 16, 2013
    Having re-entered the ITS market, 3M is busy shaping the future technology for vehicle detection, tolling and parking, as Colin Sowman discovers. Having sold off its Opticom business in 2007, 3M effectively re-entered the ITS market last year paying $110 million for Federal Signal Technology Group (FSTech) – but why?