Young Driver scheme improving road safety

The Co-operative Insurance company in the UK says that new data shows that the introduction of telematics technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits. The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from
June 25, 2012 Read time: 2 mins
Data from the Young Driver 'smartbox' shows that 82% of 17 to 25 year-olds achieved the top score for sticking to speed limits, although only 13% scored top marks for braking and accelerating.
The 6010 Co-operative Insurance company in the UK says that new data shows that the introduction of 1681 Telematics Technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits.

The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from one (poor) to five (excellent) and rewards discounts on insurance premiums to those who score consistently well.

David Neave, director of general insurance for The Co-operative, said: “The data shows that the vast majority of our customers are responding well to a ‘carrot’ rather than ‘stick’ approach, improving their driving skills because they are rewarded for doing so. Our scheme is only in its infancy, but it is clear that if telematics was taken up on a larger scale it could be a major step forward in improving road safety.”
Location Based Systems

For more information on companies in this article

Related Content

  • Cooperative infrastructure systems waiting for the go ahead
    February 3, 2012
    Despite much research and technological promise, progress towards cooperative infrastructure system deployment is still slow. Here, Robert Cone and John Miles take a considered look at how and when it might come about. From a systems engineering viewpoint it looks logical and inevitable that vehicles should be communicating between themselves and with the road infrastructure. But seen from a business viewpoint the case is not proven.
    Read More
  • Preventing connected vehicles creating disconnected drivers
    November 12, 2015
    Advanced driver assistance systems (ADAS) are evolving at a rapid pace – but drivers’ ability to cope with them is not and at some point the mismatch must be addressed. Probably the biggest challenge the transportation industry has ever faced.” That is how Dr Bryan Reimer of Massachusetts Institute of Technology AgeLab describes the challenges posed by semi-autonomous vehicles.
    Read More
  • Drivers ‘could make £500 a month’ via peer-to-peer car rental, says Turo
    November 12, 2018
    UK drivers could earn £500 a month by making their idle vehicle available to renters on Turo’s peer-to-peer car-sharing service, the company says. Turo carried out a poll of 2,000 UK motorists which revealed the average Brit spends under nine hours a week behind the wheel. UK drivers also leave their car unused for three days each week, the company adds. Xavier Collins, Turo’s UK director, says many drivers spend a small fortune on cars but never realise their full potential. “For the vast majority of
    Read More
  • Trafficware: Digitised transport tech ‘is the new asphalt’
    April 16, 2019

    Trafficware provides the tech to manage intersections all over the world. Colin Sowman asks CEO Jon Newhard about the ‘questions behind the questions’

    Last year, Trafficware CEO Jon Newhard negotiated the company’s acquisition by Cubic Corporation and now serves as general manager of Trafficware within Cubic’s Transportation Systems business unit.

    Read More

Highlighted Content