Young Driver scheme improving road safety

The Co-operative Insurance company in the UK says that new data shows that the introduction of telematics technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits. The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from
June 25, 2012 Read time: 2 mins
Data from the Young Driver 'smartbox' shows that 82% of 17 to 25 year-olds achieved the top score for sticking to speed limits, although only 13% scored top marks for braking and accelerating.
The 6010 Co-operative Insurance company in the UK says that new data shows that the introduction of 1681 Telematics Technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits.

The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from one (poor) to five (excellent) and rewards discounts on insurance premiums to those who score consistently well.

David Neave, director of general insurance for The Co-operative, said: “The data shows that the vast majority of our customers are responding well to a ‘carrot’ rather than ‘stick’ approach, improving their driving skills because they are rewarded for doing so. Our scheme is only in its infancy, but it is clear that if telematics was taken up on a larger scale it could be a major step forward in improving road safety.”
Location Based Systems

For more information on companies in this article

Related Content

  • Swarco: ‘Everyone’s running after buzzwords’
    April 1, 2019
    The ITS world finds itself in a time of great change. Swarco’s Michael Schuch talks to Adam Hill about connectivity, the increasing importance of the end user – and why you shouldn’t leave your core business behind
    Read More
  • Progress towards a pan-European cooperative infrastructure
    July 17, 2012
    Kallistratos Dionelis, General Secretary of ASECAP, makes the case for a lightly regulated, staged progression towards a pan-European cooperative infrastructure environment, the achievement of which should look to engender cooperation between the public and private sectors. Such an approach, he says, is the only real path to success.
    Read More
  • Are road user charging systems too complicated?
    February 27, 2012
    At any conference or exhibition, it tends to be the ad libs and asides, the departures from the scripted or official lines, which are the most telling. In mid-February, ITS-UK's Road User Charging Interest Group met in London. The event was no exception to that statement. Keith Mortimer, the Group's chairman, and his colleagues put together one of the better programmes on charging and tolling that I've seen in recent years. Sadly, however, the very positive presentations on deployments and technological pro
    Read More
  • Majority of Brits do not think AVs will reduce accidents, says Axa
    December 3, 2018
    Three-quarters of UK residents do not believe driverless cars will improve road safety, even though 90% of accidents are caused by human error. In a survey of 2,000 respondents, insurance firm Axa says only a third of UK residents believe driverless cars would be better for the environment and only 25% think the technology will improve safety for pedestrians. Axa emphasises that motorists are confused by the definition of a driverless car as well as by what sort of autonomous technology is available in mo
    Read More

Highlighted Content