Skip to main content

Young Driver scheme improving road safety

The Co-operative Insurance company in the UK says that new data shows that the introduction of telematics technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits. The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from
June 25, 2012 Read time: 2 mins
Data from the Young Driver 'smartbox' shows that 82% of 17 to 25 year-olds achieved the top score for sticking to speed limits, although only 13% scored top marks for braking and accelerating.
The 6010 Co-operative Insurance company in the UK says that new data shows that the introduction of 1681 Telematics Technology is leading to better driving behaviour from Britain's young road users. Intelligence gathered from the company’s 'smartbox' scheme shows that 35% are consistently showing 'excellent' driving while less than 5% demonstrate 'poor' driving habits.

The Young Driver scheme, launched just over a year ago, measures driving behaviours including speed, braking and cornering. It then scores these from one (poor) to five (excellent) and rewards discounts on insurance premiums to those who score consistently well.

David Neave, director of general insurance for The Co-operative, said: “The data shows that the vast majority of our customers are responding well to a ‘carrot’ rather than ‘stick’ approach, improving their driving skills because they are rewarded for doing so. Our scheme is only in its infancy, but it is clear that if telematics was taken up on a larger scale it could be a major step forward in improving road safety.”

For more information on companies in this article

Related Content

  • More than half of UK drivers expect to switch to telematics-based insurance
    April 23, 2012
    Fifty-seven per cent of drivers believe they will switch to a telematics or ‘black box’ insurance policy in the next five years, according to a new study from Gocompare.com, an insurance comparison website. The study into the relationship between driving habits and insurance found that a wide cross-section of motorists is open to the idea of telematics-based car insurance. In fact, 59 per cent of over 55s said they may switch to one of these policies in the next five years and 19 per cent of all drivers wer
  • The future looks bright for ITS
    June 4, 2015
    Professor Eric Sampson talks about the past successes of ITS, its potential for the future and the challenges the industry faces. If anybody should know when Intelligent Transport Systems started that person is Professor Eric Sampson, a visiting professor at both Newcastle and London City Universities. Having spent 40 years working for the UK’s Department of Transport and other public administrations, Professor Sampson now supports the European Commission on ITS systems and advises ERTICO ITS-Europe and ITS
  • ANPR - cost-efficient traffic management, enforcement and more
    January 23, 2012
    Geoff Collins of Vysionics Intelligent Traffic Solutions talks about the near-term prospects of ANPR. The continued absence of a champion for its cause is preventing digital enforcement technology from delivering the true levels of cost-effectiveness of which it is capable, according to Geoff Collins, sales and marketing director of ANPR specialist Vysionics Intelligent Traffic Solutions.
  • Machine vision - cameras for intelligent traffic management
    January 25, 2012
    For some, machine vision is the coming technology. For others, it’s already here. Although it remains a relative newcomer to the ITS sector, its effects look set to be profound and far-reaching. Encapsulating in just a few short words the distinguishing features of complex technologies and their operating concepts can sometimes be difficult. Often, it is the most subtle of nuances which are both the most important and yet also the most easily lost. Happily, in the case of machine vision this isn’t the case: