Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • Ertico coordinates big data debate
    November 2, 2016
    David Crawford finds that agreeing a common data standard for auto manufacturers’ onboard sensors, navigation system companies and map makers is proving a complex task.
  • London needs just one road user charge, says report
    July 8, 2019
    London’s patchwork of road charging schemes should be replaced by a single, distance-based user charge, according to new research. Apart from anything else, it would be much fairer… The UK capital’s multiple road charging schemes require a radical overhaul, according to a new report by the Centre for London thinktank. The suggested solution is to replace existing levies on drivers with a single, distance-based user charge which would more fairly reflect how much, and at what time, people are using London
  • AWS finds new solutions
    December 8, 2021
    Forward-thinking public agencies are turning to a new breed of solutions provider to address current traveller needs. They work with system integrators, independent software vendors, and consultants to innovate using Amazon Web Services (AWS) to improve traffic safety, construction project management, analytics and reporting, and secure identification. Phil Silver, a state and local government transportation leader at AWS, provides examples of how builders on AWS are transforming transport using technology
  • Long range radar aids wide area traffic monitoring
    March 16, 2012
    Applications of long range radar technology are demonstrating its effectiveness as a first line of defence for highway managers – adding greater resilience and capability to existing systems. Development efforts are bringing long range millimetric wave radar to the fore as a very useful tool for managers of highway networks. Application of radar for wide area monitoring in traffic management remains in its infancy. But recent projects are demonstrating how it can now serve to enhance detection of incidents