Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • Connected car data – both opportunities and challenges for auto OEMs, says KPMG
    November 14, 2016
    Data collected through connected cars will present automakers with tremendous business opportunities to enhance customer experiences while at the same time also posing inherent risks, according to a new KPMG report, Your Connected Car is Talking: Who's Listening? KPMG's national automotive leader, Gary Silberg, notes that, while OEMs can use data collected through connected vehicles to optimise performance, reliability and safety of vehicles they produce, failure to get cyber-security right could have a
  • Social media mooted for traffic management
    November 13, 2012
    SQLstream’s Ronnie Beggs discusses with Jason Barnes the potential and pitfalls of using social media for traffic monitoring and management. cataclysmic events such as hurricanes and tsunami have challenged perceptions of what constitutes robust traffic management infrastructure in recent times. Presumptions that only fixed systems could offer high levels of unbroken service, accuracy and communication bandwidth, have been taught some hard lessons by nature. In many respects wireless systems now represent t
  • Impact of US economic stimulus programme on ITS industry
    August 2, 2012
    Pete Goldin reports on the public sector perspective in this second article exploring the impact of the US economic stimulus programme on the domestic ITS industry The American Recovery and Reinvestment Act (ARRA) was enacted in February 2009 to help stimulate the US economy in the face of global recession. Of measures worth a nominal total of $787 billion, the US Department of Transportation (USDOT) received just over $48 billion with which to promote short-term economic recovery and an additional $1.5 bil
  • The case for integrating urban traffic control and parking
    February 3, 2012
    Although urban traffic control and parking management are inextricably linked in so many ways, there remain fundamental differences which undermine closer integration. Car parking guidance systems can have a significant, positive impact on congestion in town and city centres, however conflicting business models still stand in the way of the more profound integration of car parking management and Urban Traffic Control (UTC) systems.