Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • Tolling systems - interoperability is key
    January 25, 2012
    Is US tolling as fragmented and divided as some would have you believe? And are the technology suppliers so very entrenched? ITS International spoke to the market's leading suppliers. A few years back, the prevalent view was that the North American tolling market was characterised by fragmented, proprietary solutions, each existing in splendid isolation. The reality is that a combination of pragmatism and good old market forces have seen some concerted moves made towards interoperability in many areas.
  • Deadlines approach for Europe’s automatic crash alert system
    September 15, 2016
    The EU-co-funded I_ HeERO (Infrastructure_ Harmonised eCall European Pilot) project is working to ensure the readiness of national networks of call centres - known as public safety answering posts (PSAPs) - to deal with automated crash alerts arriving via the continent-wide 112 emergency phone number. Following on from its HeERO and HeERO2 pre-deployment predecessors, which enjoyed €16m (US$17.76m) in EU funding, the new initiative runs from 1 January 2015 to 31 December 2017. It has €30.9 million (US$34.
  • In-vehicle vision-based systems and autonomous vehicles
    January 11, 2013
    The Artificial Vision and Intelligent Systems Laboratory (VisLab) of Italy’s Parma University has built itself a fine pedigree in basic and applied research which has developed machine vision algorithms and intelligent systems for the automotive field. In 1998, a VisLab-equipped Lancia Thema named ‘Argo’ travelled along the famous Mille Miglia race route and completed 98 per cent of it autonomously using then-current technology. In 2005, VisLab provided the vision element of the Terramax, a collaborative un
  • Øresund bridges the front line for border crossing traffic
    September 15, 2016
    Timothy Compston considers the challenges faced by the operators of the Øresund Bridge between Denmark and Sweden, the largest structure of its kind across Europe. In light of the concerns about the ongoing security threat and the unprecedented flow of migrants, many of the countries that make up the Schengen Area in Europe have re-introduced border controls. For its part, Sweden has rolled out ID checks for train, bus and ferry passengers from Denmark placing the landmark Øresund Bridge very much on the fr