Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • What Citizen Kane can teach transportation engineers
    July 14, 2023
    Andy Boenau suggests that one of the most famous movies of all time might have lessons for our industry. And they’re all about not knowing things...
  • Performance indicators help differentiate between truck tolling systems
    August 20, 2014
    Traffic Quality Management Karl Ernst Ambrosch talks to ITS International about a new KPI-based methodology for assessing the efficacy of electronic toll collection schemes The debate over which is the ‘best’ solution for applications such as truck tolling is now years old.
  • Google in talks with world car makers on autonomous cars
    January 15, 2015
    Google has begun discussions with most of the world's top automakers and has assembled a team of traditional and non-traditional suppliers to speed up efforts to bring self-driving cars to market by 2020, a top Google executive has said. Those manufacturers are said to include General Motors, Ford Motor, Toyota, Daimler and Volkswagen. "We'd be remiss not to talk to ... the biggest auto manufacturers. They've got a lot to offer," Chris Urmson, director of Google's self-driving car project, said in an
  • Make it easier to pay for parking, says AA
    August 9, 2017
    Seven out of 10 (70 per cent) UK drivers say they are more likely to drive by rather than park in a bay which requires payment by phone, according to a survey by the Automobile Association (AA). The AA-Populus Driver Poll of more than 16,500 members carried out last month, found that cash is still the preferred option for those looking to pay for parking. Despite their preference to use cash, around two thirds of drivers say that it is often a challenge to find the right change for parking, which may be due