Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • Data can help us mind the transportation gender gap
    April 18, 2023
    A gendered perspective in public transport is essential if we are to achieve equality, suggest Emma Chapman and Naomi Grant of WhereIsMyTransport 
  • change in the US transportation sector
    February 1, 2012
    Transportation for America's James Corless talks about the changes needed in the US's transportation policy. Anew report, 'Smart Mobility for a 21st Century America', highlights how improving efficiency through technology is critical as the US's population grows and ages, budgets tighten and consumer preferences shift.
  • change in the US transportation sector
    February 6, 2012
    Transportation for America's James Corless talks about the changes needed in the US's transportation policy. Anew report, 'Smart Mobility for a 21st Century America', highlights how improving efficiency through technology is critical as the US's population grows and ages, budgets tighten and consumer preferences shift.
  • Tighten up on cyber security before hackers infiltrate ITS infrastructure
    October 19, 2015
    This year’s ITS World Congress in Bordeaux will have three sessions dedicated to cyber security and the issue will also be addressed under connected and automated vehicles categories. Jon Masters finds out why. American security researchers Charlie Miller and Chris Valasek attracted international press coverage recently when they demonstrated how they could hack into and take control of a vehicle from a remote laptop. While the implications are clearly serious for vehicle manufacturers, highway and transpor