Skip to main content

Voice recognition still a top problem says report

Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics. According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the mo
August 12, 2014 Read time: 2 mins
Speaking in a presentation at the annual Management Briefing Seminars of the Center for Automotive Research, held in Traverse City, Michigan, Kristin Kolodge, J.D. Power’s executive director of driver interaction claimed that in-car voice recognition systems work so poorly that automakers should give up trying to add new features and go back to the basics.


According to the consulting firm’s annual Initial Quality Study of vehicle models sold in the United States, voice activation was identified as the most common type of malfunction.
Twenty-three percent of problems reported were related to audio, communication, entertainment or navigation. One-third of those infotainment complaints were caused by voice recognition, Kolodge said.

Kolodge noted that in-car systems often don’t work as well as voice recognition systems in smart phones. Part of the problem, she acknowledged, was that in-car systems are vulnerable to road noise, engine noise and passenger conversations.

Automakers should focus on the most basic functions, such as phone calls, navigation and audio and make sure those work well before adding other functions.

For other vehicle parts, a high defect rate would be unacceptable, she noted, "yet somehow it’s acceptable for voice recognition, and it’s been acceptable for years. We’ve got to get back to the basics.”

Related Content

  • What actually happens if we do #FreetheMIBs?
    May 1, 2020
    Q-Free’s #FREEtheMIBs campaign highlights the use of manufacturer-specific data output, storage and communication protocols in traffic lights and ITS systems.
  • No compromise on workzone safety
    January 14, 2022
    The National Work Zone Memorial is a sobering reminder of the dangers of working on US highways. More accurate and timely information can help reduce risks, explains One.network’s Simon Topp
  • IBTTA: tolling embraces future of mobility
    August 15, 2019
    The future of mobility is a complex and changing topic. The IBTTA’s Bill Cramer finds the tolling industry is asking new questions – and finding some surprising new answers
  • Overture is open to the bigger picture
    June 18, 2024
    Four of the biggest players in the world of mapping have joined forces to create easy-to-use, interoperable open data that will power the next generation of maps. Kevin Borras talks collaborative interoperability with Overture Map Foundation’s Marc Prioleau and TomTom’s Willem Strijbosch