Skip to main content

Toyota to roll out brand new active safety packages

Toyota Motor Corporation is to launch a newly-developed set of active safety technologies from 2015. These are designed to help prevent or mitigate collisions across a wide range of vehicle speeds and will be offered in the form of two Toyota Safety Sense packages, to be rolled out across most passenger models and grades in Japan, North America and Europe by the end of 2017. Both packages will be made available at price levels chosen to encourage widespread use. Two packages will be available depending o
December 2, 2014 Read time: 2 mins
1686 Toyota Motor Corporation is to launch a newly-developed set of active safety technologies from 2015. These are designed to help prevent or mitigate collisions across a wide range of vehicle speeds and will be offered in the form of two Toyota Safety Sense packages, to be rolled out across most passenger models and grades in Japan, North America and Europe by the end of 2017. Both packages will be made available at price levels chosen to encourage widespread use.

Two packages will be available depending on vehicle type, a ‘C’ package for compact cars and a ‘P’ package for mid-sized and high-end cars.

Toyota Safety Sense C integrates several of Toyota's existing active safety technologies: the Pre-Collision System (PCS) helps prevent and mitigate collisions; Lane Departure Alert (LDA) helps prevent vehicles from departing from their lanes; and Automatic High Beam (AHB) helps ensure optimal forward visibility during nigh-time driving.

As part of a multi-faceted approach to active safety, Toyota Safety Sense packages combine laser radar (C package) or millimetre-wave radar (P package) with a camera, achieving high reliability and performance.

For more information on companies in this article

Related Content

  • Sign language reduces human error says Clearview
    September 26, 2019
    Wrong-way warning systems and advanced queue detection can help to reduce human error. They can also cut road accidents – and therefore road deaths, says Clearview Intelligence Where were nearly 1,800 deaths on the UK’s roads in 2018 – an average of five people dying each day. The largest single cause of serious injury is crashes at junctions (accounting for 33% of incidents), while the largest single cause of death was run-off road crashes (30%) “With vehicles increasingly being designed with saf
  • VW scandal prompts emissions testing debate
    December 1, 2015
    In the wake of the VW scandal John Kendall looks at emissions testing on both sides of the Atlantic. Since the VW emissions story broke in September, emissions testing has come under greater scrutiny, and none more so than in Europe, where critics have long been highlighting the weaknesses of the testing system. Ironically, changes to the emissions testing process were already under review but the story has pushed it up the agenda.
  • Toyota to launch road maintenance study in Japan
    August 19, 2019
    The Toyota Mobility Foundation is to carry out a study on using connected car data to inform road maintenance in Akaiwa City, Japan. The study will combine connected car data and image data from vehicle video cameras to help local governments shorten lead time to uncover dangerous road infrastructure issues. As part of the study, Toyota held a conference with Okayama University and the city’s police to develop a sustainable low-cost system for road maintenance. Other topics included traffic safety, tr
  • Speed reduction measures - carrot or stick?
    January 23, 2012
    In Sweden, marketing company DDB Stockholm employed a mock speed camera as part of a promotional campaign for automotive manufacturer Volkswagen. The result was worldwide online interest and promotion of the debate over excessive speed to the national level. A developing trend in traffic management policy is to look at how to induce road users to modify their behaviour by incentivising change rather than forcing it through the application of penalties. There have been several studies conducted into this; an