Totally modern way to call a cab deployed in London

GetTaxi, which unveiled its revolutionary new way for businesses to order London black taxis earlier this year, has now launched a free consumer mobile app, enabling all smartphone users (iPhone, 1812 Android, 4275 Blackberry and 183 Nokia) to order a taxi at the tap of a button on the mobile device or via a web interface.

The GetTaxi mobile app automatically geographically locates the passenger via GPS and issues their request to the closest available black taxis via GetTaxi’s special 1466 Transport for London (TfL) approved driver units. A few seconds later, a confirmation is sent to the passenger containing the driver’s photo, personal and vehicle details, estimated time of arrival and a GoogleMap showing the taxi’s real-time progress to the pickup address.

Neal Fullman, CEO of GetTaxi said: “We’re making the process of taxi ordering an enjoyable and interactive digital experience with the aim of eradicating taxi trauma - that time when you frustratingly stand on a street corner (let’s face it, usually in the rain) desperately praying for a taxi. The GetTaxi service is the safest, securest and most reliable way to ensure you are never stranded without a cab.”

GetTaxi is on track to have 2,000 black taxi drivers signed up by early 2012, making it among the largest fleets of black taxis in London.