Skip to main content

Ten US automakers commit to automatic braking on new vehicles

Ten major vehicle manufacturers have committed to making automatic emergency braking (AEB) a standard feature on all new vehicles built, the US Department of Transportation, its National Highway Traffic Safety Administration (NHTSA), and the Insurance Institute for Highway Safety (IIHS) announced today. The announcement, made at the dedication of IIHS's newly expanded Vehicle Research Center, represents a major step toward making crash prevention technologies more widely available to consumers. The ten c
September 14, 2015 Read time: 3 mins
Ten major vehicle manufacturers have committed to making automatic emergency braking (AEB) a standard feature on all new vehicles built, the 324 US Department of Transportation, its 834 National Highway Traffic Safety Administration (NHTSA), and the 7120 Insurance Institute for Highway Safety (IIHS) announced today.

The announcement, made at the dedication of IIHS's newly expanded Vehicle Research Center, represents a major step toward making crash prevention technologies more widely available to consumers. The ten companies, 2125 Audi, 1731 BMW, 278 Ford, 948 General Motors, 1844 Mazda, 1685 Mercedes-Benz, Tesla, 1686 Toyota, 994 Volkswagen and 609 Volvo, will work with IIHS and NHTSA in the coming months on the details of implementing their historic commitment, including the timeline for making AEB a standard feature. The Department and IIHS encourage all other light-vehicle and trucking manufacturers to bring automated vehicle technology to all vehicles on US roadways as soon as possible.

Automatic emergency braking includes a range of systems designed to address the large number of crashes, especially rear-end crashes, in which drivers do not apply the brakes or fail to apply sufficient braking power to avoid or mitigate a crash. AEB systems use on-vehicle sensors such as radar, cameras or lasers to detect an imminent crash, warn the driver and, if the driver does not take sufficient action, engage the brakes.

"We are entering a new era of vehicle safety, focused on preventing crashes from ever occurring, rather than just protecting occupants when crashes happen," said US transportation secretary Anthony Foxx. "But if technologies such as automatic emergency braking are only available as options or on the most expensive models, too few Americans will see the benefits of this new era. These ten companies are committing to making AEB available to all new-car buyers."

"The evidence is mounting that AEB is making a difference," said IIHS president Adrian Lund. "Most crashes involve driver error. This technology can compensate for the mistakes every driver makes because the systems are always on alert, monitoring the road ahead and never getting tired or distracted."

AEB technology is already showing benefits in the real world. Several studies, including a recent report from IIHS, show that AEB technology can reduce insurance injury claims by as much as 35 percent. The 10 manufacturers committing to across-the-board AEB represented 57 percent of U.S. light-duty vehicle sales in 2014.

Related Content

  • Global ADAS market will approach $10 billion this year
    April 25, 2012
    Advanced Driver Assistance Systems (ADAS) have been expensive add-on technical features for luxury vehicles for over 10 years, but during 2011, or perhaps more accurately Model Year 2012, features such as adaptive cruise control, lane departure warning, and low-speed collision mitigation will finally become available on higher-volume models such as the Ford Focus and Mercedes Benz C-Class.
  • New US DOT committee to shape the future of automated transportation
    October 20, 2016
    The US Department of Transportation (US DOT) is seeking innovators and experts to join a cross-modal committee to shape the future of automated transportation technologies. Transportation Secretary Anthony Foxx has announced the establishment of an Advisory Committee on Automation in Transportation (ACAT), which will serve as a critical resource for the Department in framing federal policy for the continued development and deployment of automated transportation. Members of the committee will assess th
  • IBTTA congratulates Anthony Foxx on his confirmation as DOT Secretary
    June 28, 2013
    The International Bridge, Tunnel and Turnpike Association (IBTTA) congratulated Anthony Foxx after the US Senate voted to confirm him as the next Secretary of the US Department of Transportation. Patrick D Jones, executive director and CEO of the worldwide association representing toll facility owners and operators and the businesses that serve them, said: “IBTTA congratulates Secretary Foxx on his confirmation today as the next US Secretary of Transportation. Secretary Foxx’s leadership comes at a time whe
  • From coast to coast: US states embrace automated enforcement for safer roads, says Verra Mobility
    September 12, 2023
    The concept of Vision Zero has hit a pothole in the US – but there is hope for a safer future, says Jon Baldwin, executive vice president, government solutions, at Verra Mobility